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Charles River Laboratories Sr. Manager, Digital Marketing in Wilmington, Massachusetts

Sr. Manager, Digital Marketing

Req ID #: 79731


Wilmington, MA, US, 01887

For 70 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about.

Job Summary

We are seeking aSr Manager, Digital Marketingfor our Corporate site located inWilmington MA or remote.

At Charles River, we have embarked on an exciting journey, one that will create a new paradigm for preclinical research and development. Every step of the way we are becoming a digitally-enabled partner that integrates unrivaled expertise, seamless offerings, and digital delivery to enable our customers to accelerate the development of high-quality medicines for patients. We are looking for top talent to use innovation and collaboration to drive customer success and bring the digital experience to life.

Help us to use web technologies to achieve our business growth goals. Identify needs and new opportunities to increase brand awareness. We are looking for a tech-savvy person who can bring forward innovative ideas and has experience standing up digital marketing technologies to improve the customer experience. You should have a creative spirit, be comfortable leading and directing teams, and working as a champion to inspire others on a future state that connects our brand for an improved CX.

The following are responsibilities related to the Sr Manager, Digital Marketing position:

  • Set strategic direction and partner for successful delivery of for all marketing technologies including CRM, CMS, Marketing Automation, Content, SEO, VOC, digital education and events, analytics, and the website. Manage the martech stack for optimized performance and future expansion.

  • Research technologies and current trends to identify new opportunities for innovation and efficiency

  • Establish best practices in digital marketing to drive engagement and lead generation on digital channels and support omnichannel marketing approaches for end-to-end integrated marketing programs across channels.

  • Combine quantitative and qualitative marketing data with customer feedback to support cross-functional customer experience initiatives.

  • Collaborate with team of digital professionals, IT, and strategic marketers to evaluate, implement, and measure new digital tools and software.

  • Lead and potentially manage direct and/or matrixed team of digital professionals.

  • Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency

  • Employ Agile development approaches to ensure good project prioritization, ROI and on-time completion

The following are minimum qualifications related to the Sr Manager Digital Marketing position:

  • Bachelor’s degree

  • Six (6) plus years’ experience in Digital Marketing (e.g. Digital Marketing Strategist or Digital Marketing Manager)

  • Demonstrable experience with website development, SEO/SEM, CMS, VOC management, eCommerce, analytics, digital engagement solutions and CRM software

  • Hands on experience with online marketing tools and practices including monitoring and driving successful engagement through digital outreach and advertising

  • Familiarity with web design and HTML

  • Excellent verbal and written communication skills

  • Strong analytical and project management skills

The following are Preferred qualifications related to the Sr Manager Digital Marketing position:

  • MBA preferred

  • Experience with, Pardot, Drupal, AquiaLift, Workfront, Conductor, Medallia, HubSpot, PowerBI platforms is beneficial

About Corporate Functions

The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.

About Charles RiverCharles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients’ clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.

With over 17,000 employees within 80 facilities in 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client’s unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world. And in 2019, revenue increased to $2.62.

At Charles River, we are passionate about our role in improving the quality of people’s lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly supported the development of 85% of the drugs approved by the FDA in 2019.

Equal Employment Opportunity

Charles River Laboratories is an Equal Opportunity Employer - M/F/Disabled/Vet

If you are interested in applying to Charles River Laboratories and need special assistance or an accommodation due to a disability to complete any forms or to otherwise participate in the resume submission process, please contact a member of our Human Resources team by sending an e-mail message to This contact is for accommodation requests for individuals with disabilities only and cannot be used to inquire about the status of applications.