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Charles River Laboratories Marketing & Client Engagement Specialist in Wilmington, Massachusetts

Marketing & Client Engagement Specialist

Req ID #: 81144

Location:

Charleston, SC, US, 29407Wilmington, MA, US, 01887

For 70 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about.

Job Summary

We are seeking a Marketing & Client Engagement Specialist for our Corporate Marketing Team(Microbial Solutions) to be located in Charleston SC or Wilmington MA.

The following areresponsibilitiesrelated to theMarketing & Client Engagement Specialist:

  • Plan, develop and implement targeted account-based marketing programs to generate marketing qualified leads through account specific materials, datamining, account intel, virtual and in person seminars

  • Work closely with Marketing, Sales and Operations to define the scope of the materials and need of customers and support the implementation

  • Support Marketing and Sales to launch and promote the materials

  • Continuously gather account intel and data mine new marketing leads

  • Organization, promotion of virtual and in person seminars or events and follow-ups

  • Plan, develop, and implement targeted lead generation programs to generate marketing qualified leads through frequent customer contact and prospecting. (I.e. Data mining and net new lead generation through ZoomInfo, LinkedIn, etc.).

  • Collaborate with Marketing and Sales managers to develop inbound marketing and account-based marketing campaigns (i.e. Advertising, Website inquiries, webinars, tradeshows, social media campaigns, seminars and workshops).

  • Work and maintain a cooperative relationship with the sales team to optimize the conversion to sales qualified leads when outside of scope, domain or function.

  • Utilize SalesForce to monitor, advance opportunity status progression and review/report on completed projects

  • Create and manage lead acquisition campaigns, monitor performance, evaluate effectiveness, quantify ROI and optimize for future projects.

  • Create and optimize lead nurturing programs for inbound and outbound marketing initiatives through email content and other digital channels.

  • Follow up on of site traffic leads to SEO/SEM initiatives, dedicated landing pages, content marketing and perform calls to action

  • Collaborate with Market Research team to research and develop Lead gen projects for new and niche markets (compounding pharmacy, consumer care, dialysis, etc.). Work with business analytics to help research and understand the market dynamics and market potential in assigned areas identify market growth opportunities and incorporate in to marketing program development (competitive landscape, Market trends, etc.)

  • Create, manage and report on Engagement studios and content, with the guidance of Marketing Manager.

  • Collaborate and assist with Event specialist on virtual and in-person event logistics and management (webinars, seminars, workshops, chapter events, conferences, etc.)

  • Ensure a competent and professional image to the customer and an accurate portrayal of business strategies both on the phone, email and at customer events.

  • Maintain a working knowledge of all company product lines with more in-depth knowledge of business segment that is being supported.

  • Work with Marketing Manager to update business specific materials with direction.

  • May assist in local language support for marketing materials.

  • Attend relevant tradeshows, conferences and Charles River events, as needed.

  • Manage translations activities where required.

  • Manage vendors (advertising, 3rd party contracts, etc.) were required.

  • Perform all other related duties as assigned.

Requirements

The following areminimum requirementsrelated to theMarketing & Client Engagement Specialist position:

  • Bachelor’s degree (B.A /B.S.) or equivalent in marketing, business or related discipline.

  • Two (2) plus years related experience in marketing or customer services.

  • CRM Experience

  • Microsoft Office (PowerPoint, Excel, SharePoint and Word)

  • Digital Marketing Experience

  • Excellent written and verbal communication skills.

About Corporate Functions

The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.

About Charles River

Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients’ clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.

With over 17,000 employees within 90 facilities in 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client’s unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world. And in 2019, revenue increased to $2.62 billion.

At Charles River, we are passionate about our role in improving the quality of people’s lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly supported the development of 85% of the drugs approved by the FDA in 2019.

Equal Employment Opportunity

Charles River Laboratories is an Equal Opportunity Employer - M/F/Disabled/Vet.

If you are interested in applying to Charles River Laboratories and need special assistance or an accommodation due to a disability to complete any forms or to otherwise participate in the resume submission process, please contact a member of our Human Resources team by sending an e-mail message to crrecruitment_US@crl.com. This contact is for accommodation requests for individuals with disabilities only and cannot be used to inquire about the status of applications.

For more information, please visit www.criver.com.

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