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Citizens Bank Digital Media Strategist: SEM, Display, Paid Social in Westwood, Massachusetts

Description

We’re looking for a dynamic Digital Media specialist to join our Marketing team to inform strategy and execute on plans for SEM, Display, and Paid Social. In this role, you will be responsible for specific lines of business and you will have proven success with planning and running paid digital media campaigns and tactics in a test and learn environment. Operating within this fast-paced environment, you should be well-versed in the principles of SEM, display, and paid social media. Working with your peers on an agile working team, your goal will be to think outside of the box to scale performance.

Responsibilities:

  • Manage the day-to-day strategy and execution of paid media campaigns, in partnership with external agencies and internal teams.

  • Manage multiple digital media campaigns within varying phases of campaign lifecycle, to ensure programs meet the expectations of the business while thinking holistically about consistency of messaging, targeting, and lifecycle marketing.

  • Regularly provide succinct, data-driven insights that inform optimizations and recommendations.

  • Drive innovative and thoughtful test and learn solutions across digital media tactics.

  • Monitor and evaluate results and performance across channels, and generate scorecards related to all major metrics, goals tracking and revenue tracking.

  • Provide a critical and constructive point of view on digital program performance data and tactical campaign elements, such as keyword development, bidding strategy, creative, campaign structure and ongoing optimizations, all with the goal of exceeding both campaign-level performance targets, as well as revenue targets.

  • Stay abreast of market trends, policies, and guidelines – both digital media industry-wise, and Citizens target audience preferences - to continually push advanced thinking of agencies and internal teams.

  • Manage the day-to-day paid media agency relationship for your business line(s), ensuring campaigns are pacing on-target and that campaigns are in a constant state of optimization.

  • Contribute to site user experiences in support of paid media campaigns. Inform website testing (calls-to-action, content and messaging) to create the best user experience and generate the most conversions.

Qualifications

  • Bachelor’s degree and 5+ years in the Marketing/Digital space, deep experience with and passion for leading and running successful paid media campaigns.

  • Comfortable with, and motivated by, ambitious performance and revenue targets attributed to paid media programs.

  • Knowledge of digital marketing best practices (SEM, Programmatic Display, Paid Social, SEO) and proven understanding of paid media strategy and the marketing funnel. Including;

  • Digital Media landscape (programmatic, paid social, paid search)

  • Account Planning and strategy

  • Understanding of data analytics for multi-channel results analysis

  • Experience working in Agile.

  • Highly analytical and data driven with a working knowledge of analytics tools including Adobe Analytics and Tableau.

  • Strong ability to prioritize and respond with appropriate sense of urgency in a fast-paced deadline-driven environment.

  • Strong verbal, written communication, and presentation skills with a clear understanding of how to present digital media recommendations through a data-driven lens.

  • History of working with fast-paced clients and juggling multiple campaigns within different stages of digital media lifecycle.

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer/Disabled/Veteran

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.

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