United Site Services Director Marketing in Westborough, Massachusetts
You may not always notice United Site Services, but we are always there - at construction sites, industrial facilities, and live events all across America. We take pride in providing essential services like portable restrooms, hand hygiene solutions, temporary fence, trailer solutions, roll off dumpsters and more, for customers across the country. From state parks to the largest music festivals in the nation, our team is on the road and behind the scenes helping our customers create easy, safe and clean experiences for their employees or patrons. Join a company that makes a difference in communities across the country while providing for yourself and your family.
THE USS DIFFERENCE
One-stop-shop for temporary site services, offering a full line of portable restrooms, hand hygiene solutions, temporary fence, trailer solutions and more.
The largest inventory of equipment in the country.
Coast-to-coast coverage with over 130+ locations in 27 states — and growing!
As the department head, the Director of Marketing is responsible for rapidly driving scale and maturity in the marketing organization, with a mission to drive business growth through strategic marketing initiatives, innovative campaigns, and customer engagement. This role encompasses the development and execution of comprehensive marketing plans, fostering a high-performing team culture, and achieving key performance objectives to contribute to the company’s overall success.
Build a high-performing demand gen engine for efficient conversation by sales
Proactively manage 3P Agency performance on a frequent and recurring basis
Develop and test multichannel customer acquisition strategy
Build a comprehensive marketing strategy aligned to sales and business objectives
Work with sales leaders to define marketing objectives and targets
Develop prospect and customer segmentation and engagement journeys
Define tailored messaging architecture for key segments
Continuously improve conversion funnel through ongoing advertising and website optimization
Manage website roadmap and development resources
Oversee Website and Paid Media A/B testing
Align spend to highest revenue generating advertising strategies and campaigns
Define and deliver marketing capabilities through a high-performance marketing technology strategy
Manage website data collection (Call Rail + GA4) and email automation
Monitor link between website/call data, CRM, and Agent portal
Design and execute marketing KPI and data framework; use data to support the optimization of offline conversions
Create & maintain detailed reporting for circulation to all stakeholders
Establish revised lead prioritization model and baseline performance by lead type
Guide and nurture a high-performing digital marketing team, that fosters innovation, collaboration, and a positive atmosphere
Act as a brand ambassador for the company emphasizing our mission of Easy, Safe and Clean
Perform other duties as assigned
This position has supervisory responsibilities.
4 Year / Bachelors Degree
in Marketing or Communications, Business Administration or related field
Minimum Years of Experience
Maximum Years of Experience
in Marketing and Communication with strategic and/or business development.
ADDITIONAL KNOWLEDGE, SKILLS, AND ABILITIES
Capable of operating in a dynamic and fast-paced environment
Prior Private Equity experience is a plus
Strong leader with the ability to teach and foster continuous improvement
Experience installing systems and processes from scratch
Deep experience managing media buying, design, and website development agencies
Strong analytical skills and ability for Business Analysis, with advanced proficiency of Google Analytics
Experience measuring and reporting on the performance of digital marketing campaigns (SEO/SEM, email, social media, etc.), using ROI and KPIs
Experience understanding consumer needs, translating insight into value propositions, and applying marketing techniques including (but not limited to) digital, social, and mobile to increase product adoption
Ability to lead delivery of website user experience testing and optimization
Prior experience managing performance marketing agencies and optimization of media spend across paid, organic, social, email, and other channels
Comfortable managing businesses across multiple channels and end-use applications
Strong communicator with ability to clearly articulate vision and direction
Able to travel as needed
Sit while answering phones or reply to emails
Use hands and fingers to handle, control or feel objects tools or controls
Repeat the same movements when entering data
See details of objects that are less than a few feet away
Speak clearly so listeners can understand
Understand the speech of another person
Focus on one source of sound and ignore others
Hear sounds and recognize the difference between them
See differences between colors, shades and brightness
All full-time employees working an average of 30 hours or more per week are eligible for the below benefits. Part-time employees may be eligible for similar benefits.
Paid Time Off (pro-rated for Part-Time employees)
100% Employer-Paid Short-Term Disability
100% Employer-Paid Long-Term Disability
100% Employer-Paid Employee Basic Life & Accidental Death and Dismemberment
Voluntary Employee Life & Accidental Death and Dismemberment
Voluntary Spousal Life
Voluntary Dependent Life
Hospital Indemnity, Accident and Critical Illness
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Health Savings Account
401(k) with employer match
100% Employer-Paid Employee Assistance Program (EAP)
$128,800.00 – $193,200.00/Hr. / year
Pay Transparency Statement
At United Site Services, our salary ranges reflect the minimum and maximum base pay for the posted position applicable to all locations across the US. Within the posted salary range, individual pay is determined by the geographic location, job related skills, experience, education, and certifications. Our total compensation package includes base pay plus a comprehensive benefits program.
United Site Services is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation , gender identity or expression , age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and co-workers.
United Site Services
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