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United Site Services Director Marketing in Westborough, Massachusetts

About USS

You may not always notice United Site Services, but we are always there - at construction sites, industrial facilities, and live events all across America. We take pride in providing essential services like portable restrooms, hand hygiene solutions, temporary fence, trailer solutions, roll off dumpsters and more, for customers across the country. From state parks to the largest music festivals in the nation, our team is on the road and behind the scenes helping our customers create easy, safe and clean experiences for their employees or patrons. Join a company that makes a difference in communities across the country while providing for yourself and your family.

THE USS DIFFERENCE

  • One-stop-shop for temporary site services, offering a full line of portable restrooms, hand hygiene solutions, temporary fence, trailer solutions and more.

  • The largest inventory of equipment in the country.

  • Coast-to-coast coverage with over 130+ locations in 27 states — and growing!

Primary Purpose

As the department head, the Director of Marketing is responsible for rapidly driving scale and maturity in the marketing organization, with a mission to drive business growth through strategic marketing initiatives, innovative campaigns, and customer engagement. This role encompasses the development and execution of comprehensive marketing plans, fostering a high-performing team culture, and achieving key performance objectives to contribute to the company’s overall success.

Essential Functions

ESSENTIAL FUNCTIONS

  • Build a high-performing demand gen engine for efficient conversation by sales

  • Proactively manage 3P Agency performance on a frequent and recurring basis

  • Develop and test multichannel customer acquisition strategy

  • Build a comprehensive marketing strategy aligned to sales and business objectives

  • Work with sales leaders to define marketing objectives and targets

  • Develop prospect and customer segmentation and engagement journeys

  • Define tailored messaging architecture for key segments

  • Continuously improve conversion funnel through ongoing advertising and website optimization

  • Manage website roadmap and development resources

  • Oversee Website and Paid Media A/B testing

  • Align spend to highest revenue generating advertising strategies and campaigns

  • Define and deliver marketing capabilities through a high-performance marketing technology strategy

  • Manage website data collection (Call Rail + GA4) and email automation

  • Monitor link between website/call data, CRM, and Agent portal

  • Design and execute marketing KPI and data framework; use data to support the optimization of offline conversions

  • Create & maintain detailed reporting for circulation to all stakeholders

  • Establish revised lead prioritization model and baseline performance by lead type

  • Guide and nurture a high-performing digital marketing team, that fosters innovation, collaboration, and a positive atmosphere

  • Act as a brand ambassador for the company emphasizing our mission of Easy, Safe and Clean

  • Perform other duties as assigned

SUPERVISORY RESPONSIBILITIES

This position has supervisory responsibilities.

Qualifications

QUALIFICATIONS

EDUCATION

Min/Preferred

Education Level

Description

Minimum

4 Year / Bachelors Degree

in Marketing or Communications, Business Administration or related field

EXPERIENCE

Minimum Years of Experience

Maximum Years of Experience

Comments

7

in Marketing and Communication with strategic and/or business development.

ADDITIONAL KNOWLEDGE, SKILLS, AND ABILITIES

  • Capable of operating in a dynamic and fast-paced environment

  • Prior Private Equity experience is a plus

  • Strong leader with the ability to teach and foster continuous improvement

  • Experience installing systems and processes from scratch

  • Deep experience managing media buying, design, and website development agencies

  • Strong analytical skills and ability for Business Analysis, with advanced proficiency of Google Analytics

  • Experience measuring and reporting on the performance of digital marketing campaigns (SEO/SEM, email, social media, etc.), using ROI and KPIs

  • Experience understanding consumer needs, translating insight into value propositions, and applying marketing techniques including (but not limited to) digital, social, and mobile to increase product adoption

  • Ability to lead delivery of website user experience testing and optimization

  • Prior experience managing performance marketing agencies and optimization of media spend across paid, organic, social, email, and other channels

  • Comfortable managing businesses across multiple channels and end-use applications

  • Strong communicator with ability to clearly articulate vision and direction

  • Able to travel as needed

Physical Requirements

PHYSICAL REQUIREMENTS

Demand

Frequency

Sit while answering phones or reply to emails

Constant

Use hands and fingers to handle, control or feel objects tools or controls

Frequent

Repeat the same movements when entering data

Frequent

See details of objects that are less than a few feet away

Constant

Speak clearly so listeners can understand

Frequent

Understand the speech of another person

Frequent

Focus on one source of sound and ignore others

Frequent

Hear sounds and recognize the difference between them

Frequent

See differences between colors, shades and brightness

Frequent

Benefits Summary

All full-time employees working an average of 30 hours or more per week are eligible for the below benefits. Part-time employees may be eligible for similar benefits.

  • Paid Time Off (pro-rated for Part-Time employees)

  • Paid Holidays

  • Medical/Pharmacy

  • Dental

  • Vision

  • 100% Employer-Paid Short-Term Disability

  • 100% Employer-Paid Long-Term Disability

  • 100% Employer-Paid Employee Basic Life & Accidental Death and Dismemberment

  • Voluntary Employee Life & Accidental Death and Dismemberment

  • Voluntary Spousal Life

  • Voluntary Dependent Life

  • Hospital Indemnity, Accident and Critical Illness

  • Commuter/Transit Account

  • Healthcare Flexible Spending Account

  • Dependent Care Flexible Spending Account

  • Health Savings Account

  • 401(k) with employer match

  • 100% Employer-Paid Employee Assistance Program (EAP)

  • Employee Discounts

Salary Range

$128,800.00 – $193,200.00/Hr. / year

Pay Transparency Statement

At United Site Services, our salary ranges reflect the minimum and maximum base pay for the posted position applicable to all locations across the US. Within the posted salary range, individual pay is determined by the geographic location, job related skills, experience, education, and certifications. Our total compensation package includes base pay plus a comprehensive benefits program.

EEO Statement

EEO STATEMENT

United Site Services is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation , gender identity or expression , age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and co-workers.

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