CVS Health Strategic Marketing Manager - Transformation Clinical Products in Wellesley, Massachusetts
Dynamic, strategic product marketer who has a passion for creating market-defining health programs for women, seniors and those that suffer from chronic conditions. This role will leverage B2B strategies and strong project management to support the Clinical Products portfolio across the CVS Health Enterprise, including our Health Care business, Pharmacy Benefits Management business and Retail business.Transformation is a division within CVS Health that was established to design and develop innovative products/services that can be leveraged across our business units to make healthcare more intuitive, convenient and accessible for people. Transformation Marketing is looking for an innovative marketer who is passionate about improving the health and wellbeing of individuals in categories like behavioral health, women’s health, wellness and seniors. We’re looking for someone who lives and breathes B2B marketing, who has strong attention to detail and is project oriented, and who is constantly inspired by the ever-changing healthcare environment. This role is responsible for the execution of B2B product marketing plans and for supporting internal business to drive market adoption and customer experience for clinical products and services. This role is meant for an experienced, omni-channel marketer that knows how to turn strategies into action, with a strong background in B2B marketing, digital, and B2C. This role is at the intersection of key business stakeholders and marketing. A successful candidate will be a detail-oriented leader and creative problem solver who has the ability to excel within dynamic cross functional teams and to own the execution multiple projects, on time and on budget. Responsibilities:Create campaign goals and objectives, and compile briefs to support execution and implementation with our internal/external creative agenciesDevelop omni-channel acquisition marketing strategies that evolve through ongoing analysisCreate personas based on marketing insights and user research that will help drive adoption and continued engagementMake channel acquisition plans and DTC/B2B strategies based on all available communication channelsParticipate in UX/UI user testing and translate results into better marketing and app experiencesDevelop, execute and monitor the marketing strategy and supporting CRM activities for continued engagementInspire those around you with how you work and treat othersCuriosity, humility and positivity are a must – high outputStrong customer focus
7+ years of progressive experience in marketing or related field, focused on marketing strategy/executionDemonstrated experience in B2B and B2B2C marketing strategy and executionExperience in Product, Marketing, Brand Management, Agencies, or Consulting rolesExperience in program, project, and vendor management
Previous clinical marketing experience plus, but not required
Bachelor’s Degree in Business, Marketing, Communications or other related field, or related experience
At Aetna, a CVS Health company, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We are committed to maintaining a diverse and inclusive workplace. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
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