Aetna Digital Marketing Manager in Wellesley, Massachusetts
Req ID: 49204BR
This is an exciting opportunity to help grow and shape Aetna's digital presence and commercial growth strategy!The Plan Sponsor Digital Programs team works closely across Brand, Paid Media, The Agency, Data Sciences, Business Marketing and Digital Enablement. This role will give team members broad and meaningful exposure across Marketing and the Enterprise as a whole. POSITION SUMMARY
The Digital Programs team brings our marketing strategy to life through the development and deployment of digital campaigns and programs that serve as the entry point to Aetna for Commercial Plan Sponsors, Influencers and Members. The team is looking for a digital marketing manager to translate the Aetna Brand and Value Proposition into compelling and differentiated digital campaigns to seed demand amongst B2B decision makers and generate qualified sales leads.
Responsibilities include the following:
· Contribute to the development of campaign strategy, including specific programs, audience targeting, channel mix and budget· Oversee the development of all creative assets, including campaign messaging, content and Call-to-Action· Partner with cross-marketing partners (Territories, Product & Segment Marketing) to ensure seamless campaign coordination and deployment· Proactively identify risks and issues that could negatively impact lead generation efforts and consult with appropriate business/functional leads to mitigate and resolve· Analyze campaign results and insights to inform future strategy and in-flight updates/changes to maximize performance BACKGROUND/EXPERIENCE desired:
-Requires advanced knowledge of digital marketing and campaign execution
-Experience and familiarity with B2B marketing is critical
-Comfort working cross-functionally in a highly matrixed environment to successfully achieve business goals
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
Functional - Marketing/Direct marketing/4-6 Years
Functional - Marketing/Communications/4-6 Years
Functional - Marketing/Sales support/1-3 Years
Functional - Marketing/Strategy development/1-3 Years
General Business/Communicating for Impact/ADVANCED
Leadership/Collaborating for Results/ADVANCED
Leadership/Anticipating and Innovating/FOUNDATION
Finance/Delivering Profit and Performance/ADVANCED
General Business/Maximizing Work Practices/ADVANCED
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing