Massachusetts Green Jobs

MassHire JobQuest Logo

Job Information

Thermo Fisher Scientific Sr. Director, Global Market Development and Strategy-Cell Biology in Waltham, Massachusetts

When you’re part of the team at Thermo Fisher Scientific, you’ll do meaningful work, that makes a positive impact on a global scale! Join 90,000 colleagues who bring our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. You’ll find the resources here to achieve your career goals and help take science a step beyond by developing solutions for some of the world’s toughest challenges. This includes protecting the environment, making sure our food is safe, and helping find cures for cancer.

The Cell Biology Business Unit is passionate about enabling our customers to harness the power of cells to improve human health through producing physiologically relevant models, robust protein expression factories, and innovative cell-based therapies. The business is made up of multiple business segments that represent the breadth of the Cell Biology workflow, offering reagents, consumables, instruments, custom products, and services. Core focus areas are basic cell culture, Neurobiology, Stem Cell research, ADME/TOX, Protein Expression and Cell & Gene Therapy.

How will you make an impact?

This is a Senior Director of Marketing and Strategy role with responsibility for leading a strong Cell Biology Global Market Development team, influencing and enabling regional marketers across the globe, and working with business segment leaders to facilitate strategic growth plans across the portfolio. Primary responsibilities include setting marketing strategies, developing marketing campaigns, and guiding the execution of supporting activities, including digital programs, live events, and sales enablement training and materials.

In support of our global marketing strategies, this leader is also responsible for the development and implementation of comprehensive digital marketing and eBusiness programs targeted at the core markets that we serve today, as well as market adjacencies that represent opportunities for expansion, and demonstrating new technology to improve the customer experience. This includes figuring out ways to effectively reach, engage, and monetize online scientists and researchers.

What will you do?

· Lead the development and implementation of industry leading marketing programs that support the overall Cell Biology business strategy and drive awareness, new customer acquisition, and revenue growth above targets. This includes working with key partners such as product management, eBusiness, regional marketing, and other commercial colleagues to develop compelling marketing strategies.

· Engage and lead a global digital marketing organization in a matrixed operating environment. Specific areas of focus include: omni-channel marketing (e.g. SEO, SEM, Social, email, web content, events), customer profiling, analytics, merchandising, and account-based marketing.

· Be a champion for the customer experience and customer journey across our web platforms in collaboration with eBusiness. Ensure content, selection guides and other tools drive engagement.

· Shape, communicate and implement brand identity principles and guidelines in conjunction with corporate marketing.

· Develop, refresh, and drive effective utilization of customer-facing marketing materials, including concepts, tool kits, collateral, and communication plans

· Lead our educational efforts, both online and offline working with FAS and Services division to improve trial, conversion, and affinity for our products and brands.

· Lead the development of the annual Strategic Planning Process, working with the Cell Biology Leadership team to identify critical questions, crafting relevant data views to drive decisions, and preparing presentation materials for Sr. Management reviews.

How will you get here?

Education:

  • Bachelors, Masters or Ph.D. degree in Biology, Cell Biology, or Biochemistry preferred.

  • MBA Preferred

Experience, knowledge, skills, abilities:

  • Minimum of 10 years relevant marketing experience in the life sciences industry

  • Ability to influence across the organization at all levels, including previous experience in a highly matrixed, global organization would be preferred.

  • Experience developing global marketing strategy, brand planning/brand management, positioning, messaging, brand name work, brand book, etc.

  • Experienced at setting up processes that speed up decision making and implementation of initiatives and programs. Ability to effectively set priorities, handle multiple projects and follow-through on deadlines. Effective at trouble shooting and problem solving

  • Knowledge and experience setting and managing digital and social media strategies

  • Leverage data, analytics and strategic mind-set in all aspects of running the marketing component of the business. Experience in customer acquisition and retention strategies desirable.

  • Cross-geography, including global and/or international experience highly desirable

  • Highly organized and ability to accomplish individual and team goals through effective project management skills. Ability to meet aggressive deadlines by managing resources effectively.

  • Ability to travel up to 25%

Benefits:

  • We offer competitive remuneration, annual incentive plan bonus scheme, healthcare, company pension, and a range of employee benefits!

  • Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.

EEO/Reasonable Accommodation:

  • Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status.

  • We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

DirectEmployers