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Commonwealth Financial Network Senior Product Marketing Manager – Marketing Technology Solutions Team in Waltham, Massachusetts

Whether you’re looking for a high-energy, inclusive atmosphere or a company that understands the importance of work/life balance, Commonwealth is your match! From generous bonus and 401(k) programs to tuition reimbursement and opportunities for flexible work schedules, Commonwealth is focused on helping its employees thrive in an environment suited to their needs. On top of all that, our Marketing department offers a hybrid work schedule, so you’ll be able to work from home part time!

We’re looking for a senior product marketing manager to join our ranks. Are you passionate about marketing technology products? Do you enjoy being in the trenches while overseeing the execution of day-to-day work? In this role, you will lead product strategy and development for Commonwealth’s public site and extranet.

Key Responsibilities

  • Collaborating with the marketing product owner, internal partners, IT, and other team members to ideate new products, strategically implement related martech roadmaps, and deliver enterprise-wide projects

  • Working with IT to identify technologies needed for roadmap requirements, create the business case for investment, and qualify and select platforms and partners

  • Supporting implementation plans for new technology platforms and functionality across marketing (and other contributing functions)

  • Delivering on reporting and measurement initiatives through qualitative and quantitative analysis, with a focus on improving the outcomes of marketing initiatives and activities

  • Providing expertise and mentorship for business technologists

  • Overseeing the owned platform’s enterprise requirements to maintain compliance, ensure information security best practices, and minimize IT risk

  • Using feedback, data, and analytics to inform updates and new work

  • Managing budget and presenting reports to stakeholders and leadership

  • Managing vendor relationships and contract execution

Core Strengths

  • Successful experience with product development, releases, and launches

  • Excellent communicator and team player

  • Ability to manage cross-functional teams

  • Superb attention to detail; ability to multitask and prioritize work

  • Systematic and innovative approach to problem-solving

  • Awareness of martech landscape in relation to Commonwealth’s marketing initiatives

  • Ability to work with enterprise stakeholders to drive results

Additional Skills and Knowledge

  • 5+ years of proven experience in a product management role; marketing or marketing technology experience a plus

  • Bachelor’s degree in business or technology preferred

  • Strong analytical skills and experience with marketing tools and technology (i.e., website, CMS, marketing automation)

  • Passionate about martech support for business goals and growth

  • Experience working as part of a marketing team; collaborating for localization and translation of programs

  • Thrives on change and innovation

  • Experience in financial services

Have we piqued your curiosity? Can you see yourself thriving in this opportunity? Let’s introduce ourselves.

Picture Yourself Here

At Commonwealth, we believe in a better world. We hold ourselves and each other to higher standards. We take care of one another. That’s why we invest in you—we encourage employee growth both in your career and education; we are building out a robust diversity, equity, and inclusion program; we offer incredible health care benefits; and we find plenty of occasions to celebrate. What’s not to love?

We are always striving to be better, and we are looking for employees who share that same mindset. Better people, better coworkers, better leaders, better creators. Bring your best work and your full self to the table, and we will do the same. Together, we can build a better future for our advisors, their clients, our company, and you.

About Commonwealth

Commonwealth Financial Network, Member FINRA/SIPC, a Registered Investment Adviser, provides a suite of business solutions that empowers more than 2,000 independent financial advisors nationwide.

J.D. Power ranks Commonwealth “#1 in Independent Advisor Satisfaction Among Financial Investment Firms, Eight Times in a Row.” Privately held since 1979, the firm has headquarters in Waltham, Massachusetts, and San Diego, California.

Turning our advisors into raving fans starts by doing the same for our employees. We foster an environment of excellence, growth, rewards, and fun in equal measure, which has earned us 43 Best Place to Work awards.

The Fine Print

We care about your online safety as a prospective employee and encourage you to exercise caution when responding to job postings online. Commonwealth will never ask potential hiring candidates to pay or transfer funds as a precondition of interviews or employment, nor will we authorize recruiters or agents to do so on our behalf.

Commonwealth is an equal opportunity employer, making intentional efforts to source talent from all backgrounds.

ID: W-2022-EB

External Company URL:

Street: 29 Sawyer RD