Wolverine Worldwide Senior eCommerce Email Developer in Waltham, Massachusetts
Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.
The Senior eCommerce Retention Specialist will deliver amazing experiences by engaging brand consumers in order to grow customer lifetime value and the business through executing and analyzing current digital retention marketing programs and applying the established retention strategy to tactics.
Creates, grows and optimizes email marketing by executing, analyzing, and testing seasonal and triggered campaigns through email message HTML coding, proofing, targeting, and advanced scheduling. Plans, executes, and troubleshoots complex coding sequences using advanced skillsets and tools. Develops and advises retention team on advanced coding solutions.
Prepares email lists by capturing consumer opt-ins on sites, in stores, at events, and via phone.
Grow and optimize retargeting program by organizing creative updates with vendor partner, analyzing performance, and testing seasonal campaigns.
Grow and optimize post-purchase marketing by executing, analyzing, and testing seasonal campaigns. Advises retention team on advanced campaign tactics and completes complex campaigns started by specialists.
Works closely with the content team to ensure brand aligned and effective email campaigns and makes recommendations based on the evaluation of data and analytics.
Assist in onboarding new team members. Provide ongoing support for other team members.
Researches email best practices, deploys to team and acts as an expert in the technologies utilized within the team.
Collaborates on behalf of the email marketing team with manager and CRM team on data integration updates.
Performs duties consistent with the Company’s AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.
Bachelor’s degree required, preferably in Marketing, Business, or Economics
3+ years of digital or ecommerce marketing experience. 2+ years of email specific experience.
Knowledge of offline marketing strategies and tactics
Excellent analytical skills critical. Able to analyze data, understand the story behind the numbers, and be able to formulate and communicate recommendations to business partners.
Strong web programming experience (HTML, etc.)
Excellent verbal and written communication skills
Strong technical knowledge relevant to typical ecommerce environment
Normal office environment. Some travel may be required.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
External Job Posting Title: Senior eCommerce Email Developer
External Company URL: www.wolverineworldwide.com
Street: 500 Totten Pond Road Suite 200