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Dynatrace Principle Account Based Marketing Manager (Remote, United States) in Waltham, Massachusetts

Company Description

Dynatrace exists to make the world’s software work perfectly. Our unified software intelligence platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That is why the world’s largest organizations trust Dynatrace® to accelerate digital transformation.

Job Description

Do you love to create hyper-personalized experiences that captivate and engage high-value accounts? Are you a strategic marketer with a passion for building meaningful relationships? If so this 1:1 Account Based Marketing role is for you!

In this role you’ll work hand-in-hand with our Global Account Sales leaders to identify, build, and execute programs that increase our footprint with our most strategic accounts. Through personalized campaigns and compelling content, you’ll deepen relationships, drive pipeline growth, and propel these accounts to become loyal brand advocates.

What You’ll Do:

  • Deeply understand the unique needs, challenges, and buying journey of target accounts in the 1:1 ABM program

  • Develop personalized content experiences and programs that resonate with decision makers at the account

  • Track and analyze campaign performance, utilize data to optimize strategies and demonstrate the ROI of your efforts

  • Collaborate closely with the sales team to ensure alignment on account goals and programs and provide them with insights and marketing muscle needed to reach account goals and close deals

  • Build working relationships with regional field marketing and product marketing teams to ensure strategic alignment and seamless execution of ABM

  • Be a continual learner, staying current on the latest ABM trends and technologies to continuously refine our approach and ensure maximum program impact


Minimum Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.

  • 3+ years of experience in SaaS enterprise technology marketing, preferably with a focus on ABM.

Preferred Requirements:

  • Proven track record of successfully executing 1:1 ABM campaigns for global accounts.

  • Strong understanding of how to use marketing technology tools like Marketo, 6Sense, Salesforce, AEM, and data analytics tools.

  • Ability to work collaboratively in a cross-functional team environment, especially with sales, marketing, and customer success.

  • A solid understanding of customer personas and the ability to tailor messaging accordingly.

  • Strong analytical skills with the ability to interpret data and insights to drive informed marketing decisions.

  • Excellent communication, collaboration, and project management skills with a can-do attitude and ability to drive initiatives across teams and regions.

Additional Information

  • Dynatrace is a leader in unified observability and security.

  • We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance. 

  • Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances.

  • The Dynatrace platform uses cutting-edge technologies, including our own Davis hypermodal AI, to help our customers modernize and automate cloud operations, deliver software faster and more securely, and enable flawless digital experiences.

  • Over 50% of the Fortune 100 companies are current customers of Dynatrace.

Compensation and Reward

DOE, annual salary is $158 - 200K plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.

All your information will be kept confidential according to EEO guidelines.

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact . Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law / EEO is the Law Supplement . To be considered for this position, please upload your resume/CV.