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Dynatrace Principal Global Advocacy Manager (Remote, United States) in Waltham, Massachusetts

Company Description

Dynatrace exists to make the world’s software work perfectly. Our unified software intelligence platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That is why the world’s largest organizations trust Dynatrace® to accelerate digital transformation.

Job Description

Are you passionate about customer stories and driving impactful narratives? At Dynatrace we believe our value shines brightest through our customers’ voices -- from global integrated campaigns to product launches and strategic events. In this role, you’ll help identify, nurture, and amplify the voices and experiences of our most passionate customers.

The Lead Global Advocacy Manager at Dynatrace is responsible for recruiting and enabling customers to share their stories in mutually beneficial ways. Success in this role requires a collaborative and strategic partner with experience interacting and building relationships with customers, executives, marketing and sales.


  • Work closely with sales, customer success, and product teams to identify, build, and maintain strong customer advocate relationships.

  • Lead our creative agencies in building and designing compelling and value based stories in creative, engaging formats including case studies, blogs, paid articles, videos, etc.

  • Engage routinely with sales, executives, and our customers to keep a pulse on the market and generate the most impactful stories.

  • Act as internal evangelist, driving awareness and adoption of customer story assets and increasing customer advocate nominations

  • Manage set of technology platforms to automate, scale and distribute content

  • Co-lead speaker management for strategic Dynatrace events – from identification, to on-site management and post-event communications

  • Compile monthly & quarterly results to track effectiveness of program


Minimum Requirements:

  • Bachelor's degree in marketing, business, or communications or similar

  • 7+ years of customer advocacy experience; Strong preference for SaaS and B2B experience.

Preferred Requirements:

  • Demonstrated success delivering compelling customer stories and related content—ability to share published examples a plus

  • Excellent written and verbal communication skills

  • Experience with Salesforce, Highspot, SlapFive and/or other advocacy, reference and marketing systems a plus

  • Strong editorial skills preferred

Additional Information

  • Dynatrace is a leader in unified observability and security.

  • We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance. 

  • Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances.

  • The Dynatrace platform uses cutting-edge technologies, including our own Davis hypermodal AI, to help our customers modernize and automate cloud operations, deliver software faster and more securely, and enable flawless digital experiences.

  • Over 50% of the Fortune 100 companies are current customers of Dynatrace.

DOE, annual salary is $130 - 175K plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.

All your information will be kept confidential according to EEO guidelines.

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact . Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law / EEO is the Law Supplement . To be considered for this position, please upload your resume/CV.