Bank of America Marketing Product Manager II in Waltham, Massachusetts
Marketing Product Manager II
Pennington, New Jersey;Waltham, Massachusetts; Charlotte, North Carolina
Alternative Investments (AI) can play an important part in helping our clients reach their goals by attempting to provide growth, stability and diversification in a range of market conditions. AI generally refers to investments that invest in a broader range of markets, make concentrated investments, employ leverage and/or derivatives to a greater degree, employ short selling, and invest in illiquid securities. They are a set of flexible solutions that may smooth volatility and mitigate risk. Alternative Investments at Merrill is an industry leading offering that is continuously striving to engage with clients and advisors in a compelling way.
As a part of our Investment Solutions Group marketing team, the Alternative Investments marketing manager will be responsible for leading and implementing the product marketing & sales enablement strategy to raise awareness of these capabilities and grow assets. The Investment Solutions Group marketing team covers investment programs across investment advisory, Specialty Asset Management, Sustainable and impact investing and capital markets. As a member of this team, the AI marketing manager brings a unique perspective and is able to work closely with teammates sharing program best practices and marketing strategies, while driving the engagement and adoption of this unique program with advisors and clients. The ISG marketing team has a sharp eye on what clients and advisors are looking for with creative and hard working talent that constantly strives to improve on our programs and results.
Specific responsibilities include
Developing growth strategy for ultra high net worth and high net worth segments across Merrill and Private Bank
Ensure the strategy and the messages are coordinated with Segment groups, Merrill Leadership, Private Bank Leadership, Digital Team
Timely and effective development, execution and management of marketing and communication strategies and campaigns
Develop messaging ensuring alignment with brand messaging and value of advice
Ensure connectivity of messaging into broader marketing strategies including our content and social media programs
Develop impactful advisor & specialist support including program education
Develop project plans and execute delivery of product launches, platform enhancements and sales enablement opportunities
Create and maintain core product marketing content
Manage projects and take a leadership role on all initiatives from inception to implementation & manage multiple projects at the same time
Help build cohesive, consistent messaging and product positioning,
Measure effectiveness and produce reports of accomplishments and business impact
Bachelor’s degree in Finance and/or Marketing discipline preferred
Prior experience in financial services with knowledge of trust or investments preferred
3+ years of marketing experience preferably in financial services
Digital marketing experience
Social media experience including Twitter, LinkedIn, websites, electronic communications
Experience working across products, channels and LOBs to facilitate execution and is well respected across teams
Strong interpersonal skills, with demonstrated ability to work collaboratively in teams;
Flexible, adaptable with demonstrated ability to navigate in ambiguous circumstances
Excellent communication, presentation and facilitation skills
Manage effectively in a fast-paced, demanding, client-driven environment; ability to manage within tight deadlines
Ability to impact and influence others
1st shift (United States of America)
Hours Per Week:
Manages People: No
Travel: Yes, 10% of the time
Talent Acquisition Contact:
Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates. Candidates must possess authorization to work in the United States, as it is not the practice of Bank of America to sponsor individuals for work visas.
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