Boston Engineering Corporation Marketing Director - Hybrid in Waltham, Massachusetts
Founded in 1995, Boston Engineering improves the way people work and live through innovative product design and novel engineering.
Boston Engineering combines focused creativity and experienced insight to deliver breakthrough products and technologies for the Medical, Commercial, and Defense sectors. The company applies its ISO-certified process to ensure that projects succeed within tight deadlines, focused budgets, and meet stringent regulatory requirements. Boston Engineering is an Ansys Certified Channel Partner and PTC Platinum Partner.
Seeking innovative, passionate self-starters looking to work in an environment where curiosity and drive are encouraged and rewarded.
Boston Engineering is looking for a highly skilled Marketing Director to oversee the strategy, planning, and execution of Boston Engineering's product development, technical innovation, and digital solutions marketing. The ideal candidate will have extensive marketing experience and comprehensive knowledge of branding. This position will collaborate with the VP of Sales and the marketing team, including outside vendors and inside stakeholders.
Thought leadership in the development of branding and corporate identity initiatives
Develop and implement marketing strategies, including webinars, media campaigns, and lead generation
Develop product branding plans
Establish and grow target market share
Offer expert advice to develop innovative advertising, public relations, social media, and events
Work with Client Relations teams on brand initiatives
Manage and develop marketing staff, providing direction and focusing on achieving marketing department and company goals
Manage consultants and suppliers, including contract negotiation and oversight
Oversee all company communications to external audiences
Act as the brand champion by developing and growing strategies with company goals
Direct the creation and execution of marketing tactics and tools (webinars, trade shows, events, advertising, website development, SEO, social media, collateral, e-mail campaigns, newsletters, white papers, news releases, speaking engagements, etc.
Develop and execute marketing strategies and tactics with our corporate website
Successful track record in senior marketing roles and creating marketing campaigns
Excellent leadership, communication, collaboration, and decision-making skills
Experience with digital and print marketing, content marketing, and social media marketing
Proven ability to plan and manage budgets
Excellent written and verbal communication skills
Polished presentation and interpersonal skills
Proficiency in all aspects of online marketing programs such as Google Analytics, Google AdWords, Display, Hubspot, and paid social networks
Ability to work independently
Bachelor's degree in Marketing (MBA preferred.) Concentration in Marketing, Business, or Communications preferred.
Five plus years in a senior marketing role within a high-end consulting environment.
Experience in business-to-business industries and with reseller channels preferred.
Strong leadership and consensus-building skills
Marketing management and strategic planning experience
A proven track record in developing and administering a marketing program
Your application will not be considered complete without a writing sample submitted.
Boston Engineering offers a hybrid work environment and a full employee benefit plan, including a matching 401K plan in an open, energetic working environment that fosters strong client relationships with an entrepreneurial team spirit.
All your information will be kept confidential according to EEO guidelines.