Magnus Veracross Head of Demand Generation in Wakefield, Massachusetts
Magnus Veracross is a private-equity-backed leading SaaS EdTech company that has grown 4x in size in 3 years and has consistent industry leading high retention rates. We serve front line educators with the only market disrupting open API single record architecture in the greater than $5B EdTech market. To date we have configured and deployed our product at over 1,000 leading private K-12 schools in over 20 countries.
We’re seeking a Head of Demand Generation who will be responsible for the execution of marketing initiatives that generate leads for the Magnus brand. This is a role for a quota-driven marketer with proven demand gen skills utilizing both inbound and outbound marketing. You’ll plan and execute marketing campaigns across multiple channels (webinars, emails, etc.) to reach and engage our target audience to generate MQIs and MQLs to fill top of funnel.
This role reports to the CMO and operates in a fast-paced environment. You must be a self-starter who is able to develop new ideas and be adaptable to shifting priorities.
Generate awareness and interest in the Magnus Health offering to create a consistent, high quality lead flow (MQIs and MQLs) to fill the pipeline. Own MQI/ MQL quota.
Develop a deep empathy and understanding of our buyers’ personas (goals/ needs/ pain points); translate product features to customer benefits and develop compelling messaging.
Leverage webinar and email marketing to build top of funnel demand and programs that improve conversion from leads to opportunities.
Manage agencies executing SEO/Paid Search as well as website strategy.
Partner with Sales, Product, Customer Success, Content, Communications, and Marketing Automation team members to drive lead growth and marketing ROI.
Monitor and manage campaign performance and relevant KPIs to ensure monthly, quarterly and annual MQI/ MQL goals are met.
5+ years of B2B Saas demand generation experience
Ed tech or health software experience preferred.
Experience developing go to market plans leveraging competitive intelligence and persona benefit messaging.
Proven track record developing successful lead gen campaigns that deliver MQI/ MQL quotas.
Webinar expertise a must.
Demonstrated fit with our culture of Service, Humility, Excellence, and Inclusion
Proven cross -functional collaboration (Sales, Customer Success, Product)
3 weeks of vacation per year
14 paid holidays per year (including the week off between Christmas and New Year's Eve)
Top tier benefits - Blue Cross/Blue Shield medical and dental, vision; Fidelity 401K
We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.