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Brand Manager in Tewksbury, Massachusetts

Brand Manager

Department:Marketing

Location:Tewksbury, MA

What You-ll Accomplish:

As a Brand Manger on the Marketing team, you will cultivate and leverage consumer & category insights to accelerate new and existing platforms through winning go-to-market strategies.

  • You will establish and maintain a deep, working level knowledge of our consumer, category, brand, and products.

  • You will lead cross-functional teams to execute new item launches, new distribution opportunities and strategic growth opportunities with excellence.

  • You will develop and execute annual brand plans that include marketing campaigns, new product launches, promotional plans, merchandising and distribution opportunities.

  • You will coach and develop our Associate Brand Managers to build a winning team of Wellies.

Who We-re Looking For:

Team Wellie is a group of people who are truly obsessed in all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:

  • Is consumer focused on all they do

  • Continually challenges themselves to go the extra mile to get the job done, and ensure it-s done the right way as opposed to the easy way

  • Holds themselves and others accountable

  • Embraces continual development through the sharing of feedback and investment in learning opportunities.

  • Is a true collaborator, sharing resources and engaging in healthy debate

  • Celebrates differences and strives to learn from others who are different from themselves

  • Gives back to their community and supports sustainable practices

    In addition, for this specific role, we need someone who has:

  • A minimum 5 of years of experience in CPG Brand Management

  • Brand Management experience with Grocery/Mass Customers

  • Strong, proven analytical and strategic thinking skills

  • Experience and proven ability to lead, influence and collaborate with cross-functional teams

  • Track-Record of always demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities

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