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Paychex Product Marketing Manager in Springfield, Massachusetts

Product Marketing Manager

Corporate Marketing

FL - Fort Myers, FL - Gainesville, FL - Jacksonville, FL - Sarasota, FL - St Petersburg, FL - West Palm Beach, MA - Springfield, NY - Albany, NY - Buffalo, NY - Liverpool, NY - Rochester

COR-22-00014

Description

Develops and coordinates marketing strategies for assigned product lines. Monitors markets for emerging trends to identify opportunities and/ or challenges. The position works closely with Sales and Operations organizations to effect client acquisition and retention goals.

  • Plans, develops, and implements marketing activities, including identification of market opportunities, strategies and goals for assigned product lines, to develop marketing plans that properly position Paychex and its products in the marketplace.

  • Proposes and conducts market research to gain critical insight into the trends within markets.

  • Directs marketing communication to execute marketing plans and position Paychex and its products in the most advantageous way. This includes managing web content, printed materials, and electronic sales presentations.

  • Coordinates plans with Sales, Operations, Product Management, and Product Development to launch new services to our clients, prospects, and employees.

  • Presents plans to Senior Management to build consensus on strategic goals.

  • Recommends and implements Marketing Communications strategies to ensure adherence to Paychex brand standards.

  • Monitors competitive environment and adjusts plans to meet future opportunities.

  • Develops and implements marketing plans to support client acquisition, retention, and revenue goals to measure return on marketing programs.

  • Recommends and oversees market research as warranted.

Requirements

  • Bachelor's Degree in Business Administration (Marketing concentration) - Preferred

  • 5 years of experience in Business experience.

Our Commitment

Paychex is dedicated to fostering a culture of intentional Inclusion and Diversity (I&D). Our valued employees and commitment to I&D is the essence of our internal and external success. Inclusivity is a key value of our corporate culture and is exemplified through our reputation as a top employer for employee development, diversity, and ethics, as well as a focus on fairness in recruitment, selection, and decision making.

Click here for more information on our corporate social responsibility.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

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