Massachusetts Green Jobs

Job Description

Diversity, Equity and Inclusion are at the core of our mission to strengthen and empower the communities we serve.

Are you looking for a company that embraces innovative ideas and talented people? MassLive/Advance Local is seeking a Marketing Specialist to join our dynamic media organization. The Specialist provides support on all lead generation methods of marketing initiatives, including: direct marketing, email marketing, blog writing, sales kit and sales presentation development, corporate website maintenance, internal and external events, house promotions, media buys and coordination, product launches and SEM campaigns by ensuring brand consistency. This position is also responsible for assisting in building and maintaining marketing partnerships with external vendors.

This position pays between $62,000 to $67,000 annually.

In this role, you will:

• Lead in the creation of sales presentation materials, marketing campaigns, media buys, product launches, etc. across platforms and sales channels

• Research, identify and implement marketing strategies and programs in collaboration with sales and technical teams

• Maintain relationships with marketing vendors while seeking initiatives to promote revenue opportunities

• Design, develop and implement marketing programs and/or pricing strategies to support the organization's products, services or market sector

• Collaborate in the recommendation of marketing strategies and media (e.g., Internet, press, television, radio) to launch and position products and services in a sector

• Create analysis on potential revenue and profitability of a market segment to determine ROI metrics and present recommendations to Sales leadership

• Assist in evaluating new technology and ideas as potential solutions or improvements to existing products and services and present recommendation to senior management

• Assist with preparation and hosting of monthly Town Hall events and client-facing events

For this position we're looking for candidates with:

• Bachelor's degree in marketing, communications or related discipline

• Minimum of 2 years' relevant experience in sales or marketing

• Proficiency in Microsoft Office Suite

• Demonstrated ability to understand, analyze and summarize research data via multiple sources

• Experience utilizing CMS software and Adobe Creative Suite software a plus

• Experience with Email marketing preferred

• Knowledge of audience identification and engagement practices; can identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments

• Ability to utilize various media to effectively reach audiences and ability to determine appropriate channels for the distribution of various products and services

Travel to various office locations and events required.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, flexible spending accounts, fertility assistance, a substantial 401k plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

MassLive.com is one of the largest news and information websites in Massachusetts and was recently recognized as the best news site in New England for 2019 by the New England Newspaper & Press Association. MassLive provides an essential 24/7 news, information and social interaction network. As an organization we aim to inform, engage and entertain, as well as promote active participation in the exchange of news and ideas because knowledge improves people's lives. We embrace new ideas and innovation.

MassLive Media is the full-scale, digital marketing agency portion of our company. MassLive Media provides clients throughout Massachusetts and parts of New England with comprehensive digital marketing solutions. With the audience created by MassLive.com as a premium publisher, we provide unique value to the market and out clients. Beyond our audience, MassLive Media grows the businesses that partner with us through our superior data capabilities and digital marketing solutions.

MassLive.com is a part of Advance Local Media, one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 58+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media is committed to creating a diverse environment and is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status or any other category protected under federal, state or local law.