Danaher Corporation Director, Marketing in Southbridge, Massachusetts
The Director of Marketing, a recently created position to support our above market average growth, has overall responsibility for developing and delivering strategic growth plans, a corporate development pipeline of opportunities, new market penetration strategies, new product development as well as a fully integrated digital marketing strategy and associated activities that span VOC synthesis, promotional campaigns, trade shows, customer events, technical publications, print and digital collateral, ad buys, and all digital marketing assets. The Director of Marketing leads all aspects of Strategic Marketing and Marketing Communications at ChemTreat and reports directly to the VP of Marketing.
Essential functions & responsibilities
Assess in-market and adjacent space opportunities in order to establish marketing priorities and lead product development efforts through the New Product Innovation Process. Experience in water treatment or industrial manufacturing is a significant advantage.
Lead, develop and grow a team of > 15 people; coordinate the efforts of Vertical Sales Leadership, Technical Services, and other key stakeholders within the commercial and support teams to drive core business growth.
Oversee the planning, creation, and implementation of ChemTreat’s Strategic Plan.
Assess in-market and adjacent space opportunities in order to establish marketing campaign priorities and influence product development efforts through the New Product Innovation Process.
Establish improved marketing intelligence processes (VOC, Customer Satisfaction/NPS, Win/Loss Analysis) to diagnose gaps in commercial execution and identify countermeasures.
In conjunction with Vertical Sales Leadership, manage the planning and execution of ChemTreat multi-channel Marketing campaigns for all verticals.
Lead the development and implementation of ChemTreat’s digital marketing strategy and martech stack to drive brand awareness and lead generation.
Coordinate internal/external events and communications to include conferences/seminars, tradeshows, customer and charitable giving events, and promotional items portfolio management.
Manage acquisitive growth funnel to drive prioritization of ChemTreat M&A targeting and cultivation.
Establish metrics to measure the effectiveness/efficiency of Marketing activities and drive improvements, including refinements to organizational structure and associated processes.
Work with sales and tech support teams to build and maintain product and market knowledge.
Support marketing-related CRM, Business Intelligence, Marketing Automation, Sales Enablement, and ERP activities; document and communicate all process changes and requirements, coordinate all data/software integration efforts.
Collaborate closely with IT and CT Vista teams to deliver a world class customer digital interface.
Coordinate with other Danaher operating companies to support platform level marketing efforts.
Knowledge & skills
Technical, Analytical skills and business knowledge
Communication and Interpersonal skills; Teamwork and leadership
Organizational skills; Self-management
Knowledge of industrial water treatment chemistry, equipment, and associated applications
Education & experience
Minimum of Bachelor’s Degree in Chemistry, Engineering, or related field
Water Treatment or related industrial experience is highly prefered
Minimum of 10 years of experience in Strategic Marketing
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here.
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