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Newell Brands Associate Manager - Consumer Marketing Insights in South Deerfield, Massachusetts

PositionTitle: Associate Manager, Consumer Marketing Insights

Location: South Deerfield, MA

ReportsTo: Director, Consumer Marketing Insights

Consumer Marketing Insights at Newell Brands is a discipline that is linked closely to marketing and consumer driven innovation. Marketing Insights efforts are grounded in deep understand of brands, consumers, shoppers, competition, product categories, cultural trends, retail and omni channel customers, and market dynamics. The Associate Manager, Consumer Marketing Insights is responsible for executing research and for delivering insightful findings in the innovation process. The Associate Manager, Consumer Marketing Insights provided primary support to the Senior Manager/Manager or Director, Consumer Marketing Insights.

Key Responsibilities:

Strategyand Brand Vision Support

  • Provides guidance to directmanager during strategic planning and situation assessments.

  • Participates in strategic brandassessments.

  • Assists with brand learningagenda and research plan development.

  • Brings a spirit of collaboration,service, and pro-active problem solving to the role.

Consumerand Innovation Development Research

  • Assists Manager with a variety ofresearch methods such as: Consumer segmentation, concept testing,new product testing, communication development, copy testing, and shopperwork methods.

  • Communicates actionable unbiasedrecommendations on how to move the business forward by deliveringsolutions that surprise and delight the consumer and win with the shopper.

  • Coordinates process of helpingall stakeholders (both internal and external) understand the full spectrumof consumer and shopper touch points.

Productand Concept Testing

  • Assists manager in the executionof research projects to identify unmet needs.

  • Assists manager with theexecution of product and concept tests.

  • Conducts the initial analysis ofproduct and concept tests.

  • Conducts secondary research onproduct trends.

ConsumerCulture and Advocacy

  • Demonstrates curiosity about andrespect for our consumers.

  • Participates in opportunities tobring cross-functional team members closer to consumers.

  • Participates in theorganization’s strategic learning plan for consumer, end user, and shopperresearch.

  • Coordinates communicatingresearch findings to organizational counterparts.

  • Serves as an unbiased, empatheticrepresentative for the consumer and their needs.


  • Assists with the preparation ofresearch design.

  • Informs stakeholders on criticalproject details and executional elements.

  • Collaborates with direct managerto ensure research projects are designed to ask the right researchquestion and address important business issues.

  • Documents business partner needsand provides recommendations on project scope.

  • Provides effective projectmanagement including managing day-to-day relationship with suppliers, andensuring project is within budget and schedule constraints.

AgencyPartner Management

  • Maintains day-to-dayrelationships with agency partners and informs stakeholders on any changestiming, budget, and final deliverables.

  • Coordinates final deliverableswith agency partners, check reports for accuracy, and recommendednecessary edits.

  • Generates an initial list ofsuppliers for potential consideration.

  • Organization Role and Structureand Talent Management

  • Collaborates with brandmanagement and trade strategy peers.

  • Works to maximize theeffectiveness of consumer marketing insights processes.

Key Qualifications:

  • A Bachelor’s Degree in Marketing, Business or relatedfield.

  • A minimum of three years of experience in a consumerinsights/marketing role.

  • Prior market research and/or analytics experience aplus

  • Project Management experience.

  • Demonstrates an understanding of differences amongcountries and cultures.

  • Experience directly conducting quantitative andqualitative research studies.

  • Experience contributing to the strategic learning planfor a brand or product category.

  • Experience tailoring communications to differentaudiences and communicating to stakeholders: brand leadership, cross-functionalteam members, agency and retail partners, etc.

  • Genuine respect for and curiosity about consumers,shoppers, and end users.

  • Experience discovering consumer insights that lead toactionable recommendations.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.