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Robert Half International Sr. Director of Marketing in Remote, Massachusetts

Description

Responsibilities

• Implement D2C communication best practices, creating and making an emotional connection with our customers that leads to lifelong interaction.

• Own all upper funnel communication planning and execution.

• Translate and reinforce the Client's brand vision in all communications.

• Own strategic communications by building Client into the leader that is shaping and delivering new, innovative and surprisingly fun products for music creation.

• Create narratives that resonate with musicians, media, and influencers.

• Scale executive communications by developing key members of PGs senior leadership into the spokespeople for the industry.

• Scale earned media by building strong relationships with top tier media and influencers that drives an outsized share of coverage for Client's brand in the music-making and technology landscapes.

• Own corporate communications strategy surrounding major announcements, including: major product launches, initiatives, events and milestones.

• Refine and scale Clients crisis communications programs to ensure we are prepared to tackle any unforeseen challenges in the future.

• Work across Marketing to build awareness and buzz programs that scale unaided awareness; partner with Demand Generation and Product Marketing as a critical channel on key campaigns.

• Manage, motivate and provide the roadmap for Communications & Product Marketing teams and supporting agencies.

• Responsible for team KPIs that impact brand awareness; driving greater clarity on measurement strategy and reporting process.

• Create strategy and execution to improve internal communications that keep the entire company informed and unified.

• Oversee all content marketing, organic social media marketing, influencer strategies, PR, upper funnel affiliate marketing, customer experience messaging, community building, diversity strategies, product marketing and more.

• Manage talented team of marketing professionals including product marketing, organic socials, influencer marketing, AR, media relations, content marketing and more.

Experience

• 15+ years experience in consumer and D2C marketing.

• World class experience as a master communicator.

• Excellent media network. Strong executive presence and voice.

• Very strong written and verbal communication, a storyteller at heart.

• High energy professional who thrives in tackling new challenges and fast paced environments. Demonstrated ability to drive alignment and collaboration across cross functional teams at all levels of the organization.

• Experience hiring, mentoring and growing high performing teams.

• Bachelor in Marketing or Communications, MBA preferred.

• Proven track record managing high performing teams

• Strong understanding of consumer trends across lifestyle and entertainment, as well as deep understanding of the evolving media landscape

• Work with internal teams.

Requirements

Leadership Skills, DTC, Marketing Communications, Brand Communication

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2020 The Creative Group. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (www.roberthalf.com/terms-of-use).

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