J&J Family of Companies Marketing Manager, Arthroscopic Equipment in Raynham, Massachusetts
The Arthroscopy Equipment Solutions team, part of Depuy Synthes within Johnson & Johnson, is recruiting for a Marketing Manager for Global Strategic Marketing (GSM). The Marketing Manager will lead the next-generation Arthroscopic Tower program globally.
Arthroscopy Equipment is used to support millions of arthroscopic procedures annually across the globe, for patients suffering from shoulder, knee, or hip pain. As part of the Arthroscopy Equipment team, we strive towards product innovation that makes a clinically meaningful difference for our customers; the surgeons, nurses and patients our products serve. As the Marketing Manager, you will lead all aspects of the new Arthroscopic Tower from concept to launch, supporting the on-market portfolio, developing future roadmap, and ensuring that the global business objectives are met.
Develop and lead strategic new product marketing plans and programs for Arthroscopic Equipment to grow business and meet/exceed Business Plan
Develop value proposition and business case (targeting & segmentation, positioning, price, and promotion) for new product development projects
Lead the creation of launch strategy, execution, and lifecycle management strategies, as well as formulate clinical claims development, working with regional marketing, sales, clinical and regulatory partners
Ensure proper advocacy is being built through KOL engagement and patient support
Partner with commercial teams to develop well positioned messaging that can drive customer behavior. Create and deploy marketing assets to regional marketing and global salesforce
Guide executive leadership’s portfolio prioritization decisions and communication plans
Work closely with partners (Sales, Finance, R&D, Supply Chain) to develop financial and product forecasts and ensure supply continuity
Coach and mentor peers to define marketing strategies and execute plans necessary to achieve business goals.
Analyze competitors and ensure competitive strategies are in place for new and existing products.
Conduct market research, Key Opinion Leader engagements, and customer engagement to capture Voice-of-Customer to drive strategic and tactical decisions and to evangelize Arthroscopic Tower offerings
A bachelor's degree is required, an MBA or advanced degree is preferred
A minimum of 5 years of relevant business experience within Healthcare is required
A minimum of 3 years of experience in Medical Device Product Development R&D, Medical Device Capital Equipment Sales, or a combination of Sales and Marketing
Demonstrated proficiency in core marketing skills (i.e., branding, positioning, claims, packaging, messaging, and agency management) and financial forecasts/spreadsheet analysis is required
Able to clearly articulate the business case for a new business idea and the value proposition; demonstrated ability to prioritize potential solutions
Proven ability to lead through influence
Strong presentation, written and verbal communication skills
Ability to collaborate and communicate effectively with commercial partners and customer groups (surgeons, salesforce)
Able to work within a cadaveric laboratory setting and observe surgical procedures
Strong focus on customer needs to drive product innovation
Position requires approximately 30% travel including weekends. Travel includes both domestic and international travel
Experience interacting with key players in the operating room and sales organizations preferred; arthroscopy or capital equipment a plus
Prior experience in medical device or regulated industry, especially in product management, R&D, sales, and/or marketing
Experience developing and launching new products, services and programs
History of turning customer needs into impactful new products
Up to 30% travel including weekends, domestic and international
Johnson & Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.
United States-Massachusetts-Raynham-325 Paramount Drive
North America-United States-Florida-Palm Beach Gardens
Medical Device Business Services, Inc (6029)
J&J Family of Companies
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