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Siemens Sr. Segment Marketing Manager- Clinical Marketing in Norwood, Massachusetts

Now’s our time to inspire the future of healthcaretogether.

SiemensHealthineers is a leading global medical technology company with over 170 yearsof experience and 18,000 patents. More than 48,000 dedicatedcolleagues in over 70 countries are driven to shape the future of healthcare.We stand with our customers around the world to support them in delivering highquality care to their patients. An estimated 5 million patients across theglobe benefit every day from our innovative technologies and services inthe areas of diagnostic and therapeutic imaging, laboratory diagnostics andmolecular medicine, as well as digital health and enterprise services. This iswhat truly matters to us.

Job Description:

The Sr. Segment Marketing Manager leads all marketing activities for the Point of Care (POC) portfolio with the Non-Acute Care segment in North America. The candidate will have broad responsibilities to develop and execute our marketing strategy for this segment. This is an opportunity to a play a leading marketing role in one of the fastest growing markets in the healthcare diagnostics industry.

JobResponsibilities:

  • Own segment strategy for POC Portfolio bydeveloping, maintaining and executing an 18 month, forward looking marketingplan

  • Test and refine new marketing approaches andchannels to reach and engage key stakeholders in the physician office andspecialty segments.

  • Designmarketing promotions/pricing programs and acts as the voice of the segment

  • Provide insights on portfolio businessperformance, customer needs, and competitive activity, and designs tactical andoperational approaches to maximize opportunities and mitigate risks

  • Collaborate with marketing communication team tocreate marketing collaterals and support integrated marketing campaigns togenerate customer leads

  • Work closely with the Point of Care sales team andthe Channel Partners to identify and win over clinical and economic barriers forstrategic opportunities at physician office networks.

  • Represent portfolio at major tradeshows andcustomer events

  • Develop business cases for strategic marketing projectswith compelling financial justification

  • Interfaces with sales operations by tracking CRMdata and delivering insights from sales processes

Knowledge/Skills, Education, and Experience:

  • Musthave demonstrated success in marketing medical products to physician offices

  • Ahands-on driver having the ability to think & innovate from both 10,000ftand 10ft, and drive projects from concept to commercial success

  • Passionateabout creating disruptive business models and innovative campaigns to driverevenue

  • Abilityto derive key insights from data sources and convert them into concrete actionplans.

  • Excellentwritten, presentation and communication skills

  • Strongobjection handling and conflict resolution skills

  • Abilityto influence the actions and decision making of others in a matrix organization

  • ExcellentMSPowerpoint skills

  • Advancedknowledge of MSExcel

  • Mustbe able to travel 30% or more as required

  • MBA/MSwith a minimum of 5+ years of experience in marketing or business developmentis preferred.

At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose: To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.

Ifyou want to join us in transforming the way healthcare is delivered, visit ourcareer site at https://usa.healthcare.siemens.com/careers .

If you wish to find out more about the specific before applying, please visit: https://usa.healthcare.siemens.com/about .

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.

  • #LI-MM1

Organization: Siemens Healthineers

Company: Siemens Healthcare Diagnostics Inc.

Experience Level: Experienced Professional

Job Type: Full-time

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .

Pay Transparency Non-Discrimination Provision

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .

California Privacy Notice

California residents have the right to receive additional notices about their personal information. To learn more, click here at https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html .

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