Siemens Senior Product Marketing Manager-Critical Care in Norwood, Massachusetts
Now’s our time to inspire the future of healthcaretogether.
Siemens Healthineers is a leading global medical technology company with over 170 years of experience and 18,000 patents. More than 48,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. We stand with our customers around the world to support them in delivering high quality care to their patients. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services. This is what truly matters to us.
The Sr. Product Marketing Manager leads all product marketing activities for the Point of Care (POC) Critical Care Portfolio in North America. The portfolio consists of Blood Gas and Cardiac analyzers that allow caregivers to make timely decisions in critical care settings. The candidate will have responsibilities to develop and execute the market strategy for this portfolio. This is an opportunity to a play a leading marketing role in one of the fastest growing markets in the healthcare diagnostics industry.
Analyzetrends and develop short and long-range strategic marketing plans for CriticalCare Portfolio
Developvalue analysis tools such as calculators, guides and presentations to showcasethe clinical and economic benefits of the portfolio to different stakeholderswithin health systems.
Designcompelling positioning & messaging for marketing materials thatdifferentiates portfolio in the market and resonates with customers
Leadall voice of the customer activities by engaging with key opinion leaders andcustomers to uncover insights that lead to breakthrough messaging, accelerated productadoption & differentiated go-to-market (GTM) tactics
Drive productGTM strategy, including planning the launch of new products, services,releases, market research, and managing the cross-functional implementation ofthe plan
Identifycompetitive trends and develop competitive battlecards, presentations and otherassets for the sales team
Assistand train sales team on product positioning and competitive differentiation.
Interfaceregularly with field sales, technical field teams and business partners
Representportfolio at major tradeshows and customer events
Knowledge/Skills, Education, and Experience:
Bachelor’sdegree and minimum 5 years of relevant experience in sales, marketing or businessdevelopment of clinical diagnostic products. MBA strongly preferred.
Demonstratedexperience in creating product training and value analysis tools for salesteams
Abilityto derive key insights from data sources and convert them into concrete actionplans.
Abilityto prepare and deliver high quality product presentations to all levels of theorganization; Advanced MSPowerpoint Skills
Strongobjection handling and conflict resolution skills
Abilityto influence the actions and decision making of others in a matrix organization
Advancedknowledge of MSExcel
Mustbe able to travel 25% or more as required
At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose: To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.
Ifyou want to join us in transforming the way healthcare is delivered, visit ourcareer site at https://usa.healthcare.siemens.com/careers .
If you wish to find out more about the specific before applying, please visit: https://usa.healthcare.siemens.com/about .
As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.
Organization: Siemens Healthineers
Company: Siemens Healthcare Diagnostics Inc.
Experience Level: Experienced Professional
Job Type: Full-time
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