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Teradyne Product Manager Device Interface in North Reading, Massachusetts


Requisition ID:


Duties & Responsibilities:

Teradyne is looking for talented people, who share our passion and drive, to join our team. Our customers are the world’s leading electronics companies and they depend on us to help them get quality products to market. At Teradyne, we ride the wave of technological innovation every day. It’s an exciting business! If being part of a global team is something that excites you, Teradyne maybe the place for you.

Position Objective : Map and drive the best product and market strategy that establishes Teradyne as the clear market leader (share and profit). Ensure a compelling value proposition of our product and services, establish marketing plans to drive profitable growth, be the “go to” person for sales and product support.

Product Management:

  • Provide clear definition of a ‘value proposition’ and key product attributes.

  • Develop hard proofs that demonstrate the value proposition and product attributes (prototypes, lead customers, success stories).

  • Develop and maintain Sales collateral covering Level 1 to Level 3 detail.

  • Together with the Chief Technologist and Design Manager, establish and drive a product and service roadmap.

  • Establish a focused marketing tool set (customer database, competitive intelligence, win-loss reporting etc.).

  • Responsible for product pricing, pricing strategies and guidelines (ensuring competitiveness and profitability.

  • Collect and synthesize customer feedback using internal and external sources.

  • Identify and support major sales initiatives.

Market Management:

  • Establish and execute a marketing plan (product portfolio and differentiation, target market and segmentation, sales initiatives).

  • Deep and proactive understanding of customer needs; establish relationships with key customers.

  • Develop a clear and prioritized market segmentation and penetration plan linked to the product and services roadmap.

  • Develop segment and customer attractiveness analysis that prioritizes opportunities that maximize topline, bottom line, and result in the best ROI.

  • Develop competitive analysis that defines the winning market position for Teradyne.

  • Coordinate promotion events: conferences, events, and key customer tech exchanges.

Business management:

  • Develop and manage projects that realize the business goals.

  • Develop and maintain the marketing portion of the mid-range business plan (3-5 year mid term plan).

  • Quarterly business review demonstrating execution results of the market and customer strategy.

  • Key customer account management planning – participate in setting goals and customer strategy.

  • Support the General Manager in M&A strategy analysis.

Employment Category:

Regular Full Time



Position Subject to ITAR/ FOUO controls:


Basic Qualifications, Experience, Skills & Education Required:

  • 5 or more years market (ATE) and domain (PCB & tester hw interface) knowledge; ATE applications knowledge will be helpful

  • Experience / ability to grow and manage a product / service line

  • Solid business management sense and passion to win.

  • Strong financial analysis skills: P&L, balance sheet, company financial filings

  • Ability to work across organizational boundaries, ‘making things happen’

  • Ability to operate and lead in a matrix organization

  • Positive, can-do attitude, team player

  • International experience, - Possess strong integration skills that crosses different countries and cultures; willingness to travel (approx. 30%)

  • Three year plus experience in marketing roles for technical products (want)

  • BSEE/MSEE, MBA preferred

Teradyne is a leading supplier of automation equipment for test and industrial applications. Teradyne Automated Test Equipment (ATE) is used to test semiconductors, wireless products, data storage and complex electronic systems, which serve consumer, communications, industrial and government customers. Our Industrial Automation products include Collaborative Robots used by global manufacturing and light industrial customers to improve quality and increase manufacturing efficiency. In 2017, Teradyne had revenue of $2.14 billion and currently employs approximately 4,500 people worldwide.

Our stock is listed on the New York Stock Exchange under the symbol TER.

Job Title:

Product Manager Device Interface

Relocation Available (Some relocation assistance has been approved for this role):


Job Categories:



USA - MA - North Reading

EEO Statement::

The above listed position may involve access to export controlled technology and may be subject to export licensing requirements prior to employment.

ATTENTION APPLICANTS WITH DISABILITIES: If you’re unable to access our on-line application due to a disability you may visit one of our locations or our Corporate Office at 600 Riverpark Drive, North Reading, MA and request a paper application form. In addition, you may also contact the HR Service Center at 978-370- 3041 or contact them at for additional assistance.

Teradyne is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, age, disability status, protected veteran status, or any other characteristic protected by law.

We are a VEVRAA Federal Contractor.

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