Clarks Shoes Sr. Graphic Designer in Needham, Massachusetts
Sr. Graphic Designer
Job Advert Description
The Sr. Graphic Designer will lead the creative design and development of all global marketing assets for the Clarks sub-brands of Clarks Cloudsteppers and Clarks Collection and support the delivery of the creative assets to trade and consumer in accordance with the strategy and the brand code.
What You'll Do:
Ensure the quality of creative output of the relevant area of the Brand Creative team, ensuring that all assets are aligned to the brand identity, visual style and tone of voice to ensure the best possible presentation of the brand in front of the consumer and the delivery of the brand strategy.=
Work with the head of Essentials marketing to develop distinctive and engaging visual identities, visual styles and tone of voice for the sub-brand(s), to ensure that there is a powerful basis for engaging the target consumer.
Lead the creative development of all campaigns using brand knowledge, creativity and consumer understanding to deliver industry leading creative outputs that drive cut through with consumers and that deliver a strong ROI from media investments.
Oversee the creative development of all digital material, trade, retail marketing, packaging and brochures, balancing the needs of global consumers and distribution channels to meet both Clarks brand and business objectives across all markets.
Lead the creative development of distinctive and compelling new sub-brand and product identities to meet the objectives and deliver the brand vision.
Support the development and maintenance of a network of world class external creative partners to measure performance against benchmark, ensure best practices and introduce new industry thinking
Engage with the effectiveness of relevant assets produced and the brand strategy to drive continuous improvement in terms of connectivity between creative expression and strategic intent.
Work with the Head of Brand Creative to promote a strong awareness of the latest thinking and best practice in advertising, design and the development of communication in digital and print, to stimulate and engage the Brand Creative team.
Contribute to the improvement of all procedures and processes delivering innovation and improvement to current and future ways of working in line with agreed outcomes.
What You'll Bring With You:
Strong creative direction and art direction of a team and 5+ years of experience
Strong ability to work with others as part of an integrated team to deliver high quality output in a timely manner
Good supervisory and organizational skills
Good people management skills
Good stakeholder management skills with a persuasive and confident approach to creative projects
Excellent skills in using all key Apple Mac applications
Ability to incorporate latest cultural, fashion and design trends into creative ideas
Ability to visualize creative concepts quickly and precisely and present to stakeholders articulately
Highly competent software skills – including Adobe CS
Strong graphic design and creative development experience.
Good level of experience in designing for a consumer brand, including several seasonal cycles of consumer facing marketing material
Experience of working on numerous design briefs at any one time producing high volume and high quality creative and artwork on time and to brief
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks.
This season, we’re proud to introduce the Clarks Collective: five incredible activists championing authentic social change. From mental health awareness and LGBTQ+ rights to greater racial equality, these trailblazers are committed to creating a brighter future for us all – bringing to life Clarks’ new global campaign, For the World Ahead. Through spotlighting their stories and supporting their chosen charities and initiatives, we’re ready to lead the way. After all, we’re originators, not imitators. It’s who we are, who we’ve always been. And to change the world of tomorrow, we’re doing things differently today.
Clarks International believes that the principle of equality of opportunity is fundamental to the company's operations. Our long held aim is to provide just and fair treatment for all employees. We will not discriminate on the grounds of sex, age, disability, marital status, colour, race, religion, ethnic origin, sexual orientation or gender reassignment.