Job Information
Clarks Shoes Performance Marketing Manager in Needham, Massachusetts
Performance Marketing Manager
Location:
Needham, MA
Job Advert Description
The Performance Marketing Manager is responsible for delivering revenue and customer growth through digital marketing campaigns across affiliates, paid search, paid social, and SEO through the support of agency partners who function as an extended team. You must have a proven track record of planning, executing, analyzing, and optimizing digital campaigns in the Retail vertical.
What You'll Be Doing:
Implement the channel strategy and deliver positive revenue and financial results for affiliates, paid search, paid social, and SEO; identifying opportunities to scale traffic and revenue with collaboration of agency partners.
Manage relationships across an extensive affiliate portfolio, effectively communicating business direction, brand guidelines, marketing campaigns, and promotions. You will develop, expand and diversify the affiliate portfolio, influencing partners to improve campaign performance.
Identify exclusive promotional opportunities for affiliate partners. Work with internal merchandising teams to source and identify products.
Develop audience targeting strategy across social media channels to acquire and retain customers within return on ad spend targets. Leverage Clarks CDP (consumer data platform) and ad tech solutions to efficiently segment audiences across media partners.
Support agency in paid search campaigns, continually pushing for optimizing for the strongest ROAS (return on ad spend) and testing into new opportunities.
Innovate creative strategy for paid social, appropriate for performance marketing objectives, while maintaining and communicating brand standards. Work closely with the Creative team to deliver brand-approved assets.
Project manage technical, content, and digital PR SEO projects, improving search engine ranking, indexation, and crawlability of sites and listings – collaborating with IT and agency.
Forecast, manage, and optimize budgets across digital media channels and campaigns, remaining flexible and accountable to ROAS goals. Push agencies to drive to efficiency and optimize marketing spend.
Identify and share new trends, insights and best practices with the greater eCommerce and Marketing teams. Leverage learnings from other channels to identify opportunities for the larger business. Play a key role in surfacing insights in business reviews.
Work with Visual Merchandising team to plan and execute product support, and implement learnings on website to improve the customer journey.
Work with internal and external partners to evaluate effectiveness of existing strategies, and leverage them to innovate and expand future campaigns.
Communicate performance frequently and consistently to relevant parties at the right level of detail for a given audience; make successes and challenges well-known.
Prepare business cases for new eCommerce, Marketing, and/or omnichannel opportunities with well supported data, both internal and external as available.
Manage purchase orders and invoice payments for vendors in channels of responsibility.
Create strategies, build a roadmap, and execute plans for new customer acquisition.
What You'll Bring With You:
Bachelor’s degree in marketing or related field
5+ years of experience managing digitla media channels
Advanced knowledge of affiliates, paid search, paid social, and SEO
Retail eCommerce experience required; footwear/apparel preferred
Experience planning, executing, and measuring multi-channel campaigns
Knowledge of enterprise analytics platforms, such as Google Analytics 4
Excellent analytical and problem-solving skills
Detail and quality assurance oriented
Experience communicating and presenting results to wider teams including executive leadership
Advanced Excel and PowerPoint skills
Experience working in a fast-paced environment with support from junior contributors and agency partners
Able to accurately analyze data for actionable decisions
Multi-tasker who excels at time management
Excels in team-oriented environments; works best in a team
Able to convey data insights via presentation forms effectively and easily
Positive attitude and can-do spirit; likes challenges
About Clarks
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks.
This season, we’re proud to introduce the Clarks Collective: five incredible activists championing authentic social change. From mental health awareness and LGBTQ+ rights to greater racial equality, these trailblazers are committed to creating a brighter future for us all – bringing to life Clarks’ new global campaign, For the World Ahead. Through spotlighting their stories and supporting their chosen charities and initiatives, we’re ready to lead the way. After all, we’re originators, not imitators. It’s who we are, who we’ve always been. And to change the world of tomorrow, we’re doing things differently today.
As a global employer, Clarks is committed to embracing diversity throughout our workforce by creating an inclusive environment that reflects the many cultures and locations where we work. We strive to create a productive environment which everyone has an equal chance to succeed at all levels through the organization. We will not discriminate on the basis of sex, age ,disability, marital status, color, race, religion, ethnic origin, sexual orientation or gender re-assignment’, complying with local legislative requirements.