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Waters Senior Campaign Manager in Milford, Massachusetts

The Campaign Senior Manager will lead a global team of Campaign Specialists who help define and execute on customer communications strategies to drive awareness and leads of Waters products and services.

The Campaign team serves as the customer champions and produce and execute on channel tactics to bring global customers through the buyer’s journey. As an evolving marketing team, the Campaign Senior Manager and team will need to test and try new and innovative marketing tactics and adopt new tools and processes to drive demand.

  • Manage team of Campaign Specialists assigning resources and projects to accommodate the changing needs of the business.

  • The team develops and executes global customer communications plans for multiple customer segments across many market and product lines.

  • Coach and mentor each team member to assure their continued professional growth and innovative contributions to customer engagement.

  • Shares channel best practices in order to optimize campaigns. Serves as internal subject matter expert on available demand generation vendors (online publishers & more).

  • Leads team in coordinating with writers, designers, social, production, localization teams, events, corporate communications, and digital channel teams.

  • Manages the global customer engagement calendar (overview of all campaigns).

  • Guides team to set up KPI’s and metrics reporting related to Campaigns, recommending data-driven tactical shifts going forward to drive demand.

  • Experienced people leader able to manage, coach and motivate large, global

  • Strong project management and communication skills.

  • Ability to partner with multiple teams across several time zones in a fast-paced always changing environment

  • 8-10 years B2B marketing and demand generation experience.

  • Experience with the following tools:

  • Marketo; Salesforce, Spredfast/Khoros, Smartsheet, On24, 6Connex

Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials and food sciences for 60 years. With approximately 7,000 employees worldwide, Waters operates directly in 31 countries, including 15 manufacturing facilities, and with products available in more than 100 countries.

Waters Corporation's businesses include Waters, TA Instruments, VICAM, ERA, and Nonlinear Dynamics.

Waters creates business advantages for laboratory-dependent organizations by delivering ultra performance liquid chromatography (UPLC), high-performance liquid chromatography (HPLC), chromatography columns and chemistry products, mass spectrometry systems, laboratory informatics solutions, and comprehensive service programs to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.

Diversity and inclusion are fundamental to our core values at Waters Corporation. Celebrating diversity is important to us. We thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.

Campaign Management

Company Name: Waters Division

External Company URL:

Street: 34 Maple Street