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Robert Half Communications & Digital Engagement Manager in Medfield, Massachusetts

Description

The Associate Director of Communication and Digital Engagement manages and develops digital fundraising, advertising, and communication tools to acquire new donors, increase revenue and drive engagement in order to support growth. This role manages the Content Marketing Associate as well as some interns. In addition, some domestic and international travel is required.

Website and Digital Communications

● Manage and develop website, creating and implementing strategies that communicate the brand effectively, ensuring that it is accurate, consistent, and current

● Promote the organization’s mission, strategy and achievements

● Develop and implement a marketing and communications plan

● Create, test, and publish digital content across digital platforms

● Oversee social media channels, such as the blog, Facebook, Instagram, Twitter, Vimeo and other platforms to increase engagement and grow the organization’s social following

● Utilize Google Analytics to track page traffic and other key indicators for data research; interpret and analyze data to provide maximum reach; maintain a working knowledge of principles of search engine optimization and help implement SEO and SEM best practices

● Track and analyze digital metrics and use KPIs to inform digital strategy

Brand Management

● Establish and maintain the creation of templates, content and brand standards for e-communications; innovate and bring forth creative ideas for the promotion and/or support of content marketing

● Manage the collaboration of creative development, visuals and content for campaigns, online features, and social media

● Oversee the creation and design of promotional materials, direct mail pieces, invitations, and press releases for targeted audiences

Public Relations and Advertising

● Take the lead on expanding digital and print advertising programs in order to grow fundraising initiatives to diverse markets

● Identify trends, monitor current events and influencers to anticipate opportunities to engage in

● Guide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests.

● Develop close partnerships with members of the media.

Fundraising

● Collaborate and execute on digital fundraising and engagement initiatives to acquire, renew, and retain donors and volunteers

● Develop and manage emails, landing pages, tools and graphics for online fundraising activities, including donation forms, e-commerce store and virtual event management

● Stay informed of industry best-practices among nonprofits and throughout the digital marketing industry

● Responsible for the management of digital marketing vendors, developing timelines and project plans to ensure projects are done on time and on budget

● Handle special projects as assigned

Requirements

Non-Profit, Fundraising, Website Maintenance, Website Optimization, WordPress, Basic HTML, Social Media, Marketing Campaign, Direct Mail Campaigns, Digital Advertising, Brand Awareness, Brand Awareness

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2021 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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