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Rocket Software, Inc. Senior Marketing Manager in Massachusetts

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description Summary:

Rocket Software is looking for a Sr. Demand Generation Manager to help drive our company’s growth to the next level. This person will take on all aspects of demand generation including defining, creating, executing, and measuring integrated marketing campaigns using a variety of program types and channels.

About the Role

Reporting directly to the Sr. Director of Demand Gen, this person will lead the development and execution of lead generation marketing programs targeting Rocket’s Solutions and sales plays a key leadership role to help the company grow and achieve its business objectives. This role works closely in partnership with product marketing and sales specialists. The ideal candidate is data driven, strategic, organized, self-motivated and willing to roll-up their sleeves to get the job done.

  • Build, design, plan, manage, measure, and optimize integrated digital campaigns across multiple channels to generate pipeline

  • Manage inbound and outbound demand generation channels – a tactical mix of email, digital advertising, webinars, virtual events, and SEO.

  • Own and optimize demand generation budget allocation across channels and campaigns

  • Manage demand generation performance by measuring results and optimizing performance over time, testing variables to improve future performance.

  • Maintain a feedback loop between Sales, Marketing, and Product Management teams to optimize lead generation campaigns and identify opportunities for pipeline acceleration and sales conversions.

  • Evaluate, select, and manage outside vendors that contribute to the demand generation programs.

  • Forward-thinking leader with the ability to create strategy, drive decisions and take action, and to jump in and execute.

  • Able to create strong processes and demonstrate effective project management skills to drive execution cross-functionally across all key constituents

About you

  • Deep understanding of best practices in B2B demand generation and integrated marketing

  • A bachelor’s degree from a 4-year college/university, or equivalent

  • Demonstrated demand generation and/or integrated marketing experience ideally from the campaigns, product marketing or sales function with an enterprise software company.

  • 8+ years demand generation experience, preferably for an enterprise software company.

  • Experience in digital marketing, including SEO, PPC, social advertising, and email marketing.

  • Experience with leveraging lead scoring, nurture programs, list management, segmentation, and personalization to increase performance.

  • Deep understanding of optimization requirements at different stages of the funnel.

  • Experience building and managing demand generation budgets

  • Strong project management skills capable of working cross-departmentally to overcome blockers and cut through noise.

  • Self-motivating and extremely resourceful in driving projects forward.

  • Strong communication skills with a bias for written communication and documentation.

Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to We will make a determination on your request for reasonable accommodation on a case-by-case basis.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Thousands of companies around the world depend on Rocket to solve their most challenging business problems by helping them run their critical infrastructure, business processes, and data, as well as extending the value of these assets to take advantage of cloud and mobile computing, advanced analytics, and other future innovations. From the clothes we wear to the cars we drive, Rocket solutions power the back-end systems that thousands of brands we interact with every day. At Rocket, software has always been about people—not just ones and zeroes. We’re people solving problems for other people, and we strive to treat our customers, partners, and fellow Rocketeers with humanity. Founded in 1990, Rocket Software is headquartered in Waltham, Massachusetts with 31 offices around the world.