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General Electric Digital Marketing Manager - Oncology in Lynn, Massachusetts

Job Description Summary

As the Digital Marketing Manager for Pharmaceutical Diagnostics Americas, you will play a pivotal role that will drive the digital strategy to enable demand generation and brand awareness. You will lead the development and execution of all digital and social omnichannel plans, including optimization of website performance and customer engagement initiatives. You will maintain all digital content and utilize metrics to recommend, test and implement a range of improvements designed to attract customers and optimize their digital experience. This role promotes and grows the organization’s digital footprint in direct of support of improving the overall client experience.. We are seeking an individual who has a proven track record of developing data-based insights and providing recommendations to increase conversion rates across digital platforms, while simultaneously improving the user experience.

Our Pharmaceutical Diagnostics (PDx) business is the number one global supplier of contrast media and molecular imaging agents used to enhance medical imaging exams. Used throughout all major disease area diagnostic and treatment pathways, PDx products support three patients every second around the world.

Job Description

Essential Responsibilities:

  • Own and lead the delivery of all operational aspects of digital marketing efforts assigned to role

  • Partner with brand marketers to understand brand strategy, tactical plans, campaign requirements, data needs and operational support associated with their digital marketing efforts

  • Collaborate with Medical, Legal and Regulatory colleagues to ensure an effective and productive promotional review process and continued compliance on all digital efforts

  • Ensure timely and compliant delivery of operational responsibilities in accordance project milestones

  • Serve as a subject matter expert for digital marketing best practices, internal processes and systems related to digital marketing

  • Help brand marketers ensure adequate data capturing and reporting are in place for all digital marketing initiatives

  • Facilitate continued educational/training opportunities for internal marketing stakeholders and external agency teams

  • Gather future business requirements and represent the voice of the brand as additional digital marketing capabilities/platforms are established

  • Cultivate strong partnerships with external agency teams, suppliers and vendors in support of Brand and/or Digital Operations efforts

  • Lead and execute media plans; Identify and optimize digital channel mix to help grow the brands.

  • Oversee all digital paid advertisements and third-party digital vendor management

  • Analyze data by mapping current digital tactics to identify gaps, opportunities, and insights to optimize spend, performance & ROI

Required Qualifications

  • Bachelor’s degree in marketing or related fields.

  • 6+ years of relevant experience, preferable within the bio/pharma industry with at least 3 years of digital marketing experience

  • Experience executing omnichannel/multi-channel campaigns and programs

  • Exceptionally strong analytical skills with the ability to evaluate KPIs, present learnings based on data, and optimize

  • Proactive self-starter and team player.

  • Must have attention to detail, execution, and follow-through

  • Proficiency in core marketing capabilities such as digital creative development, segmentation, investment optimization, etc.

  • Experience in managing multiple external agency partners and internal marketing partners to meet deadlines in alignment with SOWs

  • Travel required up to 20% (estimated)

Desired Characteristics

  • Advanced degree preferred

  • Proactive self-starter and team player.

  • Must have attention to detail, execution, and follow-through

  • Proficiency in core marketing capabilities such as digital creative development, segmentation, investment optimization, etc.

  • Ability to influence and make recommendations at all levels of the company.

  • High energy individual that tackles challenges proactively and demonstrates flexibility in approach to changing work priorities.

  • Team oriented – ability to work well with diverse, global and cross-functional teams.

  • In-depth knowledge of digital marketing within the pharmaceutical or healthcare industry.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

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Additional Information

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer (https://assets.phenompeople.com/CareerConnectResources/GE11GLOBAL/en_global/desktop/assets/images/poster_screen_reader_optimized_w_supplement.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided: No

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