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Job Description

About the role:

Join Takeda as an Associate Director, Omnichannel Engagement (TMC.com/Social Media Lead), US Medical, where you will own US Medical’s TMC.com and social media, with the overarching omnichannel objectives to collaborate with relevant stakeholders to establish, manage, and evolve related business systems to deliver scientific exchange for US HCPs through web/social channels. As part of the US Medical Team, you will report to the Head of Medical Digital Engagement and work alongside the Digital Capability Leads (DCLs), other Omnichannel Engagement Leads, and Data, Digital & Technology (DD&T) platform owners, and US Medical functions to align stakeholder input and balance US Medical ecosystem priorities. This is a hybrid role based in Lexington, MA or Exton, PA.

How you will contribute:

OBJECTIVE:

As the owner of TMC.com and US Medical’s social media, the objectives of this role are to:

• Develop, maintain, and evolve a roadmap for TMC.com/US Medical social media that includes thoughtful long-term planning and goal setting aligned with US Medical’s omnichannel strategy. ▪ Maintain, manage, evolve, and establish (where appropriate) capabilities within related business systems (e.g., Adobe, Veeva, Khoros, etc.) alongside the technology platform owners to deliver scientific exchange through web/social channels.

• A “continuous improvement mindset” is needed to lead the evolution and scaling our capabilities over time. As an essential component of US Medical’s omnichannel strategy, it is necessary for this individual to leverage these business systems to achieve scientific engagement objectives for US Medical.

RESPONSIBILITIES & ACCOUNTABILITIES:

Understanding and Improving Existing Processes and Systems:

• Outline and appropriately document the processes and capabilities for relevant business systems supporting TMC.com and social channels (e.g., Adobe, Veeva, Khoros, etc.).

• Collaborate with differing stakeholders to understand current and potential capabilities and end-user preferences / requirements related to functionality and content offered through TMC.com and social media, including methods and options for personalization of content.

• Conduct analysis to uncover gaps and challenges, and areas of opportunity for a more streamlined approach.

• Execute suggested improvement by working with the Head of Digital Engagement and Insights and relevant stakeholders to evolve related business systems and improve web / social-media-based scientific exchange.

Create a Connected HCP experience:

• Enable HCPs to transition smoothly between channels and ensure a consistent experience across all touchpoints.

• Ensure personalized scientific messages are developed by understanding and leveraging the analytics and algorithms of the various systems.

Dynamic Content Delivery:

• Ensure dynamic content delivery with consistency across platforms.

• Ensure that content is accessible across various devices and screen sizes, including mobile devices.

Data Analytics and Reporting and Metrics:

• Utilize data analytics tools and platforms to track, analyze, and act upon US HCP engagement data.

• Leverage data from relevant systems to refine or develop new metrics that lead to actionable insights to improve HCP engagement.

• Measure key performance indicators (KPIs) (e.g., email open rates, content downloads, etc.) and ensure best practices are met.

• Engage in pilots/thoughtful experimentation with different content, messaging, and communication channels to determine what resonates best with HCPs.

Internal Representation (As Needed)

• Coordinate with the Digital Head, including attending required meetings, and presenting on the SLT.

• Present on cross-functional / cross-division meetings.

Minimum Requirements/Qualifications:

Required:

• Bachelor's Degree.

• 3+ years’ experience working in digital marketing operations, or marketing technology-related functions.

• Healthcare experience or pharmaceutical industry knowledge.

• Experience working with cloud-computing and/or traditional data applications (e.g., Veeva, Adobe, Diamond, Salesforce, Khoros, CMS etc.).

• Excellent communication (oral, written, and presentation) and interpersonal skills.

• Demonstrated planning and organization skills, attention to detail, execution, and follow-through.

• Experience with social media platforms and their application.

Preferred:

• Advanced Degree (e.g., MBA, Computer Science).

• Demonstrated success in a cross-functional environment successfully delivering

• objectives.

• Involved in the development, roll-out, or evolution of a data platform for digital

• marketing

• 3+ years of digital leadership role experience.

• 3+ years of program and/or project management experience.

• 3+ years’ experience in pharmaceutical-industry-focused marketing.

• Deep knowledge of digital analytics and social listening.

LICENSES/CERTIFICATIONS:

• Maintain minimum standards of education/certification in individual professional

discipline.

TRAVEL REQUIREMENTS:

• Periodic travel required (up to 15%)

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Lexington, MA

U.S. Base Salary Range:

$149,100.00 - $234,300.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Lexington, MA

Exton, PA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time