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Robert Half Digital Marketing Specialist in Leominster, Massachusetts

Description Robert Half is looking for an experienced, knowledgeable Digital Marketing Specialist to join our client. We need a professional who can keep tight control of the bottom line while expertly navigating the ins and outs of marketing strategy, analysis and campaign execution.Experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices, as well as a customer-first mindset are essential for this job. We want to hear from you if you are detail-oriented and have strong decision-making and interpersonal skills.This position will be responsible for the strategic planning and implementation of all digital initiatives that support the sales strategy and marketing plans for our client. You will oversee the company's brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media, with support from the Marketing Manager.

Key responsibilities

  • Develop and execute digital marketing initiatives to meet objectives in customer acquisition, growth and retention, and reactivation

  • Help with updating the online customer portal to improve user experience

  • Identify trends and insights with executive leadership and share thought leadership

  • Develop and maintain the company's social media presence

  • Develop content that will engage the company's customers and partners

  • Work on new tests and strategies to optimize spend and performance of paid digital campaigns

  • Meet expectations on brand compliance, deadlines and budget by working with creative and technology vendor partners

  • Enhance the company's website by creating landing pages, blog posts and SEO

  • Support other project tasks related to print, direct mail and data management as needed

  • Constantly improve job knowledge by taking advantage of educational opportunities and reading trade publications

  • Monitor digital marketing campaign performance through reports

  • Project manage digital projects, maintaining status and timeline and communicating updates regularly Requirements - Knowledgeable in enhancing the frontline customer journey, driving traffic to a company's main site

  • Should have a good balance of initiative and skill

    • Highly-skilled in vendor management
  • Prior experience managing strategic multichannel marketing and maintaining digital brand consistency

    • Has proven track record in building digital brands with strong ROI
  • Must have excellent communication and collaboration skills

    • Practical knowledge of Content Management System (CMS) & Digital Marketing System (DMS)

    • Deep knowledge in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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