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Fresenius Medical Care North America VP Home Marketing in Lawrence, Massachusetts

Position Summary:

The Vice President of Marketing will develop and execute overall downstream marketing strategies to meet commercial financial objectives for Fresenius Medical Care's Home Products Business (Peritoneal and Home Hemodialysis). A successful VP of Marketing must understand product technology, customer requirements, and competitive positioning to develop and execute marketing strategies to gain and sustain market share. Specific responsibilities include business and market development; market research and planning; strategic direction for promotion and advertising; coordination with sales; and hiring and directing the day-to-day activities of marketing staff. In addition, this position would provide oversight of both B2C and B2B marketing functions while testing and pushing boundaries to reach these medical-device audiences using cutting edge tools, tactics and story-telling.

Responsibilities:

  • Drive Home Marketing (PD and HHD) annual strategic planning/budgeting process to ensure both top-line and bottom-line goals are reached

  • Develops marketing plans and sales forecasts translating them into operations and profit plans to achieve growth and sales objectives

  • Coordinate with Product Management to optimize the commercialization strategy and plan of Home Technologies products and services

  • Oversee the gathering and processing of data into forms that allow evaluations. Partner with Sales Operations team to create insightful metrics reports to optimize areas of the business

  • Deeply understand, synthesize, and efficiently communicate market conditions (e.g., customer needs, reimbursement issues, competitor activities) to allow Home Technologies Vertical to successfully plan business activities

  • Create and develop excellent working relationships with Third Party Advocacy groups to increase visibility of home hemodialysis options

  • Prepare and maintain an annual business plan (customer targeting, omni channel marketing plans and positioning, new product launch planning)

  • Accountable for assisting product management in the development and execution of the Home Technologies commercialization efforts on time and on budget (e.g., launch, ongoing marketing)

  • Oversee all Patient, HCP and Dialysis Provider marketing tactics to increase penetration of our home hemodialysis therapy

  • Includes traditional collateral, tradeshows, speaker's bureau, patient meetings, email, digital marketing and social media

  • Coach and mentor team of head-quarter and field-based marketers to ensure they meet business unit and professional growth goals

  • Oversee Patient Consultant team and Patient Advocates

  • Set strategic direction for public relations agency

  • Lead preparation for marketing and educational materials to support commercial efforts (white papers, web site, training programs - internal and external, product brochures, etc.)

  • Drive monthly business reporting (sales performance, KPI's etc.)

  • Create and develop strong partnerships with Field Sales, National Accounts and Product Management leaders to de-silo¬Ě the business and unlock additional growth potential

  • Lead the global marketing council to understand broad based market needs, develop plans to address, identify and distribute best practices to improve global marketing efficiencies.

Education & Qualifications:

  • BA/BS in Marketing or other business related field

  • MBA Strongly Preferred

  • 15+ years sales/marketing experience

  • 10+ years successful track record in sales of medical/hospital products

  • Diverse experiences in managing a range of administrative areas of responsibility

  • Interpersonal and relationship management skills.

  • Proven leadership skills

  • Ability to work with all levels of management to influence positive change

  • Confident, calm, level-headed, and even tempered under pressure

  • Strong customer service skills

  • Ability to work without direct supervision and meet established deadlines

  • Strategic thinker always looking ahead for potential opportunities in the market place

  • Possess a strategic focus as well as an operational, implementation and detail oriented perspective

EO/AA Employer: Minorities/Females/Veterans/Disability/Sexual Orientation/Gender Identity

Fresenius Medical Care North America maintains a drug-free workplace in accordance with applicable federal and state laws.

EO/AA Employer: Minorities/Females/Veterans/Disability/Sexual Orientation/Gender Identity

Fresenius Medical Care North America maintains a drug-free workplace in accordance with applicable federal and state laws.

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