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Staples Marketing Manager, Loyalty Program in Framingham, Massachusetts

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

What you’ll be doing :

The Marketing Manager plays a pivotal role in managing the customer experience for the Loyalty Program. This role will work closely with the Sr. Manager of Loyalty Programs to manage the loyalty brand, align communications with the overall marketing customer communications and influence the loyalty promotional planning. This person will need to partner closely with our retail partners as well as internal teams such as customer lifecycle, creative, marketing operations, promotions, analytics teams.

  • Develop message map, positioning statements and strategy around program messaging and value proposition across key lifecycle stages to be used by other marketing partners

  • Define onboarding, customer development and renewal communication strategy

  • Support program changes, build Customer Service Reps communication, update branding, etc.

  • Provide subject matter expertise for using loyalty currency to drive results

  • Facilitate working with promo team on mass loyalty offers for approval

  • Identify and escalate promotional opportunities or conflicts requiring cross-organization alignment

  • Understand and develop timelines and budgets to drive retention and growth of existing customers and acquisition of new customers into the loyalty program

  • Collaborate with promotional and customer lifecycle teams to develop marketing plans to acquire new customers, drive program engagement, grow sales & margin, and increase share of wallet

  • Leverage program metrics, customer-level data, research, and customer feedback to measure program effectiveness and improve marketing communications

What you bring to the table :

  • Demonstrated track record in crafting compelling positioning and marketing content

  • Innovative, results-oriented, strong customer-centric outlook

  • Strong communication and interpersonal skills; Team-orientation, with an affinity for influencing and working across functions in a dynamic often-changing environment

  • Proactive, self-directed individual with proven ability to manage multiple projects, balancing strategy with day-to-day execution

  • Ability to keep initiatives moving on time, on budget, and with attention to detail. Able to foresee and prevent problems in advance and fix any issues quickly.

  • Keen analytical and quantitative skills, ability to use metrics to back up assumptions and develop business cases

Qualifications :

What’s needed- Basic Qualifications :

  • 6 - 8 years of relevant marketing experience

What’s needed- Preferred Qualifications :

  • Bachelor’s degree or equivalent work experience

We Offer :

  • Inclusive culture with associate-led Business Resource Groups

  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)

  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits (

Interested in joining the team? Check out our perks and benefits !

Staples believes Inclusion is a verb and we encourage diversity of thinking and ideas as well as backgrounds and experiences. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.