Danaher Corporation Market Development Manager - Food, Environment, and Cannabis Markets in Framingham, Massachusetts
The Market Development Manager (MDM) for Environmental, Industrial, Food, Beverage and Cannabis Markets will be responsible for achieving the revenue growth targets for the Environmental, Industrial, Food, Beverage and Cannabis business by developing a Go to Market (GTM) strategy specific to the needs of the Americas Region (North and South America). The GTM strategy must consist of a high growth business model based on a solid understanding of the Environmental, Industrial, Food, Beverage and Cannabis market in the Americas Region and a rigorous marketing communication strategy that makes use of multiple marketing channels to drive demand, lead generation and increased market visibility.
The MDM will be the main point of contact for and work directly with the Americas Region marketing communications specialists to develop and execute demand generation marketing campaigns that support the growth of our Environmental, Industrial, Food, Beverage and Cannabis business in the Americas Region. The MDM will also support the sales organization in developing product / solution and competitive positioning strategies and content to support local sales efforts to support new customer prospecting and opportunity win-rates. The candidate will develop an effective marketing strategy that addresses customer needs and fuels demand.
Candidate must have a very strong understanding of the Environmental, Industrial, Food, Beverage and Cannabis Markets and be well networked within the Environmental, Industrial, Food, Beverage and Cannabis community, specifically among key opinion leaders and innovators of the industry and should have a creative, solution-oriented thinking process with strong attention to detail. Candidate must be able to analyze key performance indicators (tracking funnel management, lead generation, win-loss analysis metrics) for the business and arrive at quick, impactful conclusions that explain observed business results the business.
Main Position Objective
Develop and maintain regional Market Model for Environmental, Industrial, Food, Beverage and Cannabis business
Develop and implement growth strategies and action plans that will generate growth in the Environmental, Industrial, Food, Beverage and Cannabis segment and increases in market share
Define and/or refine the optimal GTM strategy for Environmental, Industrial, Food, Beverage and Cannabis market segment
Work with global business unit and marketing team to help define new product opportunities, develop positioning and ensure success during new product introductions; product discontinuation
Manage the delivery of sales training for Environmental, Industrial, Food, Beverage and Cannabis segment across Americas Region
Design and implement marketing and lead-generation programs that enable the attainment of sales goals for specific business with support from the marketing communications specialists
Track and actively manage competitor activities (regional product offerings, pricing, promotions, etc) and generate competitive responses (e.g. battle cards)
In collaboration with Americas Region marketing specialists define and execute marketing communications (conferences, web, media and PR) for specific business
Develop seasonable promotions as necessary to help support the growth of our business
Create outbound customer-facing marketing communication/messaging focused at the Environmental, Industrial, Food, Beverage and Cannabis market segment to drive growth through lead generation, lead qualification and lead to opportunity conversion
Support annual conference/event/seminar planning within the Americas Region (North and South America) focused on lead generation and brand visibility at the solution level
Leverage traditional and emerging digital marketing communication platforms (social media, automated marketing tools) to increase the uptake of the outbound messaging in order to drive lead generation and lead nurturing campaigns
Adhere to the SCIEX Brand Standards and ensure consistency of usage within the Americas
Develop, the regional Marketing Communications plan. This should be developed in close collaboration with the Marketing Communications Specialist using the marketing collateral generated by the Global Strategic Marketing Managers.
Create and execute measurable, multi-channel marketing campaigns and content to support lead generation, lead nurturing and lead conversion
Creative message and story development to fuel demand generation, brand awareness, and loyalty programs.
Drive participation in regional trade shows and own the associated lead creation as a measure of the events success. Own the creation of relevant & impactful messaging specific to each trade show/seminar in conjunction with the global marketing manager
Conduct routine analyses of competitor marketing programs.
Responsible for regular (monthly & quarterly) data reports and updates that include key performance indicators, ROI, timing and general results using Salesforce.com reporting capabilities.
Develop and deploy customer success stories & content, across multiple channels, including measurable digital channels.
Tracking effectiveness and uptake of campaigns and other key performance indicators.
Support commitments for advertising campaigns – all channels.
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here.
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