Rave Mobile Safety Director, Digital Marketing in Framingham, Massachusetts
At Rave, we share the common goal of making the world a better and safer place. We're Ravers. Join us on our mission.
Rave is looking for a proven leader to drive our digital marketing strategy. In this highly-visible and hands-on leadership role, you will work closely with our Chief Strategy and Marketing Officer to develop a best in class B2B digital ecosystem and content marketing engine. This role requires a unique blend of digital technologist, strategist, doer and leader. Digital marketing plays a critical role in Rave’s inbound marketing strategy. You’ll be tasked with quickly optimizing our existing digital marketing efforts and setting a vision for rapid expansion.
If you are looking for an environment where creativity and ingenuity are highly valued and where success requires close collaboration with the rest of your marketing team, this role may be a great fit for you.
Currently due to COVID all Ravers are working remotely.
Once Rave's offices safely re-open, this position can remain remote but will report into the headquarters in MA.
What you'll do:
Own the digital channel ecosystem and heavily influence the strategy for web, blog and social media working with peers from within the marketing organization and outside of it
Lead digital marketing team to expand Rave’s digital footprint, brand awareness, and inbound lead generation
Live and breathe digital content and digital channels from how website and digital channels should be optimized for digital performance, to organic SEO, paid search and social media. The creation, performance and maintenance of digital content and channels is how success will be measured
Participate heavily in the creation and management of digital KPIs, benchmarking based on B2B industry best practices and internal performance, and providing optimization recommendations and implementation to help Rave achieve our goals on digital channels
Develop digital marketing campaigns focused on lead generation, mid-funnel movement, and existing client engagement in collaboration with demand generation, product marketing, design, and other Rave team members
Own the marketing testing roadmap, optimizing towards volume (leads, MQLs, SQOs, Wins), key conversion rates, and cost-related ROI metrics as needed for all digital marketing tactics
Own all paid media, search engine optimization, and conversion rate optimization strategies
Shape inbound marketing strategies in collaboration with demand generation, product marketing, content strategists, and designers
Develop cross-team communication channels and processes with sales, customer success, and analytics leaders in order to ensure optimal campaign execution
Who you are:
Bachelor’s degree, in marketing, business, or a quantitative field; or equivalent
7-10 years of digital marketing experience with a multi-channel B2B SaaS focus
Expert-level understanding of Google Ads (AdWords), social media advertising (Facebook, Twitter, Linkedin, etc.), and other B2B paid media channels
Understanding of account-based marketing / ABM intent-driven advertising tools, conversion rate optimization (CRO), landing page optimization, and search engine optimization (SEO) techniques
Love of MS-Excel and Google Analytics
Experience with marketing technologies (Salesforce as CRM, Hubspot as CMS), data analysis and visualization (Salesforce Einstein, Google Analytics, Google Data Studio)
Strategic thinker, team-builder, collaborator, innovator, data geek, creative blogger, organizational wizard, high performer
Excellent communication, presentation, writing, and research skills
Passion for emerging web marketing and technology trends
Why you'll love it here:
We build a very important product that has serious, life-saving implications but we don't take ourselves too seriously!
Competitive base salary
Ongoing training and coaching for career development
Comprehensive medical, dental and vision coverage with significant company contribution
Long and Short Term Disability
401K retirement savings program
Employee Assistance Program
Extremely generous paid time off
Lively culture including happy hours, free lunch twice per month, company outings and more
Rave Mobile Safety is an Equal Opportunity Employer and utilizes the E-Verify Employment Eligibility Verification process.