Staples Consumer Insights Manager- Onsite or Remote in Framingham, Massachusetts
Do you love learning about consumer behavior and what motivates consumers in the retail marketplace? If you like working with people on a variety of topics and areas of a business, this is a terrific opportunity to make an impact in Consumer Insights. We are looking for a Consumer Insights Manager to join the Staples team and work collaboratively on insights across a variety of programs and projects including shopper, trend, product, business services, and promotions. Our desired team member has a bachelor’s degree, 5+ years of experience in insights and is a good storyteller that can weave insights into an engaging presentation. Must have experience in project management and the mechanics of Insights (questionnaire development, reporting and timeline management) with survey software skills a plus.
Reporting to the Director of Customer Lifecycle & Insights, you will have a front seat opportunity to learn and contribute to the success of the organization. Ability to work on multiple projects and flexibility is a must. If this sounds like you, we’d love to hear from you.
Creates comprehensive analyses that leverage previous projects’ learnings, trends and internal analytics to fully inform the marketing and brand teams on consumer insights.
Continuously monitors retail and consumer trends and reports to key internal stakeholders leading important trends for retail and innovation.
Presents findings and implications to the marketing team as well as Senior Leadership, showcasing a strong command of research acumen and business knowledge focusing on actionable insights and recommendations that impact the business.
Manages and oversees the work of vendor(s) for questionnaire development, data collection, reporting and presentation of findings. Ability to lead custom research projects independently.
Monitors project plans and schedules to deliver projects on time. Manages vendors to deliver high quality work, negotiates cost and manages budget for each project.
Collaborates with agency partners and internal analytics to develop an Insights framework including business impact tracking.
Develops, programs and analyzes online surveys as needed.
Get great perks.
Generous amount of paid time off and bonus plan
401(k) plan with a company match, medical, dental, vision, life and disability insurance, and many more benefits
Associate store discount and more perks (discounts on mobile plans, movie tickets, etc.)
On-site, discounted childcare, fitness center and dry cleaners in Framingham, MA corporate office
Experience in quantitative and qualitative research design and data analysis required including segmentation and customer decision journeys.
Proven experience with survey questionnaire design and ability to write and/or edit surveys for complex topics.
Ability to synthesize multiple data sources (primary insights, analytics data, trend and syndicated data) to drive strategic recommendations to internal teams.
An analytical mind, able to manage details but also see the big picture to tell the story. Strong storytelling skills needed.
Ability to work cross-functionally and collaboratively.
Proven ability to translate research results into business implications and gain organizational alignment to recommendations.
Experience programing in online survey tools (i.e., Qualtrics, Dscout and MFour) and insights dashboard creation/maintenance skills a plus.
4-year undergraduate marketing or social science degree with marketing research and statistical courses.
7-10+ years’ work experience in consumer insights project management. Strong project management and communication skills required.
Excellent Microsoft Office skills including Excel and PowerPoint required.
Willing to travel occasionally.
Click to learn more about the employee benefits, programs and perks offered at Staples. (https://recruit.smashfly.com/SmashFlyMedia/Docs/17604/17604_20380_PR23016_BOS_CWW_RTL_FLD_CROS_HR_Benefits_Promo_Flyer_r1%20(2).pdf)
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
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