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Nexstar Media Group Multi-Platform Sales Manager in Chicopee, Massachusetts

CHICOPEE, Mass. (WWLP) – WWLP-22News, (NBC), has a full-time opening for a Multi-Platform Sales Manager. This is an opportunity for a leader with the right qualities who creates a positive culture through strong leadership, clear direction, effective coaching, a proven recruiting track record, and a vision of long-term success.

We are seeking a dynamic, team-focused, results-driven Sales Manager. The ideal candidate will have a strong background in leading high-functioning teams of sellers focused on broadcast and digital advertising solutions. This role requires a strategic leader, who can drive revenue growth through innovative multi-platform sales strategies while expanding relationships with clients.

About WWLP-22News Sales Team: WWLP-22New’s team of experienced consultants offers a one-stop-shop approach for marketing needs. Our client centric process yields the opportunity to solve the most challenging needs for businesses by offering customized solutions. Our strategies always reach a wide audience of viewers across multiple screens and platforms. We are committed to being trusted partners with clients every step of the way from collaboration to reporting.


  • Reports to the Director of Sales and leads a team of sellers in developing and executing sales strategies that result in driving revenue for our partner advertisers while exceeding our business revenue targets.

  • Inspire, coach, and train your team of local Account Executives to exceed their goals.

  • Drive local revenue growth and increase revenue share for the station and company.

  • Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue.

  • Drives new business development.

  • Oversight of all TV and digital sales products for your unit.

  • Drives accountability for AE’s to achieve budgets across all revenue streams.

  • Coach Account Executives to enhance skills in prospecting, strategies, negotiating, and closing deals across all platforms.

  • Assist with recruitment of talented sales professionals.

  • Makes decisions regarding hiring, evaluation, promotion, and operation of account executives and sales assistants.


  • Prefer a minimum of three years' experience leading account executives, preferably in the broadcast and digital field.

  • Experience guiding, directing, and motivating a team, including setting performance standards and monitoring performance.

  • Experience executing long-range objectives set by the Director of Sales.

  • Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others to improve their knowledge or skills.

  • Strong organizational skills, attention to detail, excellent follow-up, resourceful, and self-motivated.

  • Ability to multitask and prioritize with multiple pending deadlines.

  • Knowledge of prevailing digital technologies such as Google Analytics, ad tagging, SEM/SEO, social media, OTT/CTV, behavioral and contextual targeting

  • Very strong computer skills, proficiency in PowerPoint, Excel, Word, Teams, Zoom, Facebook, etc.

  • Experience with Wide Orbit, Matrix, Nielsen, ComScore and media sales is a plus

  • Able to promote a winning, positive, sales culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful.

  • Valid driver’s license with an acceptable driving record

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit

EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.