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Nexstar Media Group Multi-Platform Sales Account Executive in Chicopee, Massachusetts

The Multi-Platform Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

About WWLP-22News Sales Team:WWLP-22New’s team of experienced consultants offer a one-stop-shop approach for marketing needs. Our client centric process yields the opportunity to solve the most challenging needs for businesses by offering customized solutions. Our strategies always reach a wide audience of viewers across multiples screens and platforms. We are committed to being trusted partners with clients every step of the way from collaboration to reporting.

  • Serve as the sales marketing lead driving revenue from for clients across all platforms.

  • Responsible for using organizations powerful suite of marketing products and services to help local SMB’s grow successfully.

  • Establish, maintain and grow relationships with advertisers and agencies.

  • Consistently communicate with clients on all business activity

  • Complete knowledge of the market and competitive landscape.

  • Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs.

  • Meet and exceed performance management targets for account activity and revenue generation.

  • Makes sales calls on existing and prospective clients.

  • Maintains assigned accounts and develops new accounts.

  • Prepares and delivers sales presentations to clients.

  • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.

  • Provides clients with information regarding rates for advertising placement in all media.

  • Develop and execute multiplatform advertising schedules with clients.

  • Works with clients and station personnel to develop advertisements.

  • Performs other duties as assigned.

  • Requirements & Skills:

  • Bachelor’s degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.

  • Minimum one year’s experience in sales, preferably in the media field.

  • Valid driver’s license with an acceptable driving record.

  • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.

  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

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