Job Information
Nexstar Media Group Multi-Platform Sales Account Executive in Chicopee, Massachusetts
The Multi-Platform Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
About WWLP-22News Sales Team:WWLP-22New’s team of experienced consultants offer a one-stop-shop approach for marketing needs. Our client centric process yields the opportunity to solve the most challenging needs for businesses by offering customized solutions. Our strategies always reach a wide audience of viewers across multiples screens and platforms. We are committed to being trusted partners with clients every step of the way from collaboration to reporting.
Serve as the sales marketing lead driving revenue from for clients across all platforms.
Responsible for using organizations powerful suite of marketing products and services to help local SMB’s grow successfully.
Establish, maintain and grow relationships with advertisers and agencies.
Consistently communicate with clients on all business activity
Complete knowledge of the market and competitive landscape.
Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs.
Meet and exceed performance management targets for account activity and revenue generation.
Makes sales calls on existing and prospective clients.
Maintains assigned accounts and develops new accounts.
Prepares and delivers sales presentations to clients.
Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
Provides clients with information regarding rates for advertising placement in all media.
Develop and execute multiplatform advertising schedules with clients.
Works with clients and station personnel to develop advertisements.
Performs other duties as assigned.
Requirements & Skills:
Bachelor’s degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
Minimum one year’s experience in sales, preferably in the media field.
Valid driver’s license with an acceptable driving record.
Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.