Massachusetts Green Jobs

The International Brand Experience Senior Manager leads development of marketing roadmaps, brand playbooks and global content production for the Baskin-Robbins & Dunkin’ brands outside the US, which makes up the largest footprint and financial contribution for the Inspire International business. Day-to-day responsibilities include establishing procedure for innovation processes, agency briefings, production timelines, creative resourcing, budgets and framework implementation to support of our field marketing team. Ultimately these efforts support our international franchisees, licensees and joint venture partners in making a meaningful impact with consumers and driving topline sales, while also ensuring consistency in brand voice across all marketing channels and brand extensions. Success in this role requires developing and maintaining strong relationships with key stakeholders (International marketing team, regional field teams, commercial services, supply chain, operations training, finance) and partners (licensees, franchisees, vendors). This role demands an individual who is highly organized and detail-oriented at the core, but also skilled at partnering with cross-functional groups to work together to find solutions for complex projects. As a member of the International Brand Experience team, this individual will have the opportunity and responsibility to share best practices to help elevate the collective skillset of the brand experience team, supporting all brands in the Inspire portfolio. This position interacts regularly with senior management to provide recommendations and guidance that supports the overall Inspire International business.

The position will be based in the Boston Support Center with an onsite expectation of 80%.

RESPONSIBILITIES

• Oversee projects and day-to-day support of field marketing and franchisees to ensure successful implementation of brand strategy and marketing roadmaps

• Lead development of annual marketing road maps inclusive of brand campaigns and food & beverage product rollouts

• Drive innovation, menu and product development processes, facilitating planning meetings with the cross-functional support team

• Lead briefing, production and syndication of International creative resources, including agency relationships, photo shoots, creating global support tools, and creative library management

• Manage International marketing budget including AOP planning, monthly status reports and accruals

• Assists with ad hoc projects, presentations, and reports to support the Director, International Brand Experience and Vice President, International Marketing

• Other Duties as Assigned

EDUCATION AND EXPERIENCE QUALIFICATION

• Minimum 4-Year Degree in Marketing/Business

• Preferred Masters Degree in Marketing/Business

• Minimum 7 years marketing experience required

• Restaurant industry relevant experience preferred

• International experience preferred

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

• Global Mindset

• Experience with product development, innovation planning, calendar and creative resources management

• Strong analytical, organizational and written and verbal communications skills

• Ability to work and lead collaboration across a wide variety of work styles and personalities in a cross-functional team environment

• Ability to lead multiple projects simultaneously and deliver on time

• Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external

• Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented

• Self-starter with an energetic personality who can operate with some supervision

Imagine a place where all day long people talk about ice cream, eat ice cream, and even dream ice cream. That’s us. That’s Baskin-Robbins. Now, image a place where you can work with ice cream. Even Sweeter.

From chefs who create exciting new flavors to crew members who know exactly how you want your drink – we strive to keep our guests at their best here at Dunkin’. That’s what American runs on. Come run with us!

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.