Pegasystems, Inc. Sr. Regional Marketing Specialist - ABM in Cambridge, Massachusetts
Sr. Regional Marketing Specialist - ABM
Job Category: Marketing
Location: US - Massachusetts - Cambridge
Meet Our Team:
Our Client Engagement team is accountable for driving global engagement at scale through the development and execution of region wide, vertical- and account-specific marketing campaigns; the development and activation of industry leading content and webinars to fuel Pega’s marketing engine; the creation and execution of alliance marketing programs to amplify engagement with Pega’s partner ecosystem; and project management support across Pega’s key marketing programs.
Picture Yourself at Pega:
Do you enjoy partnering with sales to make an impact at target accounts? Are you tired of running one-size-fits-all programs that struggle to break through the noise? If so, come join the Pega team! The Regional Marketing Specialist (RMS) will support the development and execution of account-based marketing programs aimed at driving engagement and influencing pipeline at target accounts. The RMS will help coordinate a cross-functional set of stakeholders to identify the right objectives and corresponding strategy for each targeted segment, and then assemble the right set of activities needed to achieve success. RMSs are empowered to “own” the Pega experience for accounts in their region, and to ensure that it tells the Pega story in a way that is most relevant to their situation.
What You'll Do at Pega:
Assist with the creation of account-based marketing programs that are tailored to segments of both individual organizations, as well as groups of organizations with similar business models and challenges
Leverage the quarterly planning process with sales and industry practice teams to identify the right objectives, strategies and prioritization for marketing to each of the targeted segments
Coordinate a broad group of channel owners in the assembly of tactics and activities that come together as an integrated account-based marketing (ABM) program to drive customer engagement
Support relevant industry and Pegasystems events in your campaign plan, from event communication to coordination with the events team
Help drive activation of key marketing programs to the field sales teams, and conversely communicate needs of the field back to corporate marketing
Share lessons learned with regional marketing team members in order to continually challenge the status quo and create best practices that improve the regional marketing model
Who You Are:
Sr Regional Marketing Specialists need to excel at working with a diverse set of functions and levels. The Sr RMS should be comfortable leading the group to consensus on a plan that will serve the priorities of the programs for the region. A Sr RMS should take initiative and needs to be excellent at supporting multiple projects simultaneously, managing competing priorities and appropriately manage the expectations of stakeholders.
What You've Accomplished:
3-5 total years of Marketing experience
1+ year experience in a Marketing GTM role such as demand generation, ABM, field marketing
Exceptional interpersonal skills and flexibility to work effectively with people at all levels
Ability to navigate a complex org structure to build consensus around ideas and plans
Excellent written and verbal communication skills
Strong attention to detail
Demonstrated ability to effectively manage multiple projects, prioritize work and meet deadlines.
Pega Offers You:
Gartner Analyst acclaimed technology leadership across our categories of products
Continuous learning and development opportunities
An innovative, inclusive, agile, flexible, and fun work environment
Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
Job ID: 11995
As anand Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.
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