Soft Robotics Inc. Senior Market Manager in Cambridge, Massachusetts

Soft Robotics Inc. is a venture-backed startup in Cambridge, MA that designs and builds grippers, gripper controllers, and autonomous manipulation systems that can handle items of varying size, shape and weight with a single device. By leveraging the science of soft robotic actuators, it is now possible to automate facilities that have traditionally depended on manual labor for bin picking, order fulfillment, and other complex pick and place tasks.

Position Summary

The primary responsibility of this position is to help develop and execute the Soft Robotics Market Development and Product Marketing Strategy to maximize share capture of the >$6B addressable market. This role will also be responsible for understanding user needs and Voice of the Customer, leading product launches, customer analysis, positioning, competitive analysis and owning all activities around defining and communicating marketing messaging.

Essential Functions/Responsibilities

Market Management and Development (65%)

Develop and execute Soft Robotics market development strategy across prioritized industry verticals. Partner with internal and external communication resources to drive relevant product marketing message through all communication channels. This includes:

  • Partner with Sales Operations team to develop and execute necessary market and competitive analyses to identify and/or validate strategic direction

  • Define and execute messaging content build for critical marketing materials, including but not limited to marketing collateral, white paper, website, blog site and customer portal

  • Partner with internal and external resources to help Soft Robotics create a strong end-user pull to solve automation problems they cannot solve today

  • Support development and drive execution of Sales Training programs

  • Develop and drive Soft Robotics Certified Partner Program

Product Management and New Product Development (25%)

Partner with the CTO organization to provide marketing leadership to the product development process. This includes but is not limited to:

  • Market research to identify unmet needs, collecting Voice of the Customer (VOC) to better understand the job that integrators and end-users are looking to solve through one on one interviews, surveys, ethnographic research, etc.

  • Use VOC results to develop User Needs and lead effort to translate User Needs into Design Inputs.

  • Lead Validation of User Needs prior to commercialization.

  • Lead marketing activities to ensure successful product launches

Financial Management (10%)

Responsible for interfacing with cross-functional teams to ensure existing product portfolio is current and necessary (Product Life Cycle Management):

  • Analyze product costs, develop forecasts, establish list pricing

  • Forecast demand and plan supply requirements.


  • B.S. Degree required. BS in Engineering preferred..

  • 2+ years engineering experience required; 4+ years market development and/or business strategy experience required

  • Experience launching new products and working at a start-up company preferred

  • Management Consulting experience with focus on sales and marketing preferred

  • Experience with companies in industrial automation preferred

  • Proven track record in user needs assessment that translated into a successful new product offering

  • Experience with CRMs such as Salesforce is a plus

  • Comfortable working in an unstructured and rapidly changing environment

  • Excellent track record in establishing solid business relationships with internal and external partners

  • Self-Motivated and Results Driven with strong analytical skills and communication skills

  • Demonstrated leadership experience



Moving to Bedford, MA in September, 2018.

The above job description is intended to describe the general content, identify the essential functions of, and requirement for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements.

Soft Robotics Inc. is located in the Greater Boston Area; no relocation assistance will be provided.

No third party agents; only direct applicants will be considered.

Must be authorized to work in the U.S.

Soft Robotics Inc. is an equal opportunity employer. Soft Robotics Inc. will not discriminate against job applicants on the basis of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability or genetic information. We are an E-Verify Employer.