Job Information
Forrester Portfolio Marketing Specialist in Cambridge, Massachusetts
At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.
About This Role:
Forrester is seeking a portfolio marketing specialist to support go-to-market activities, planning, and activation. In this role, you will help the team create and manage assets across multiple audience groups to drive growth for all relevant products and solutions in Forrester’s portfolio.
The ideal portfolio marketing specialist exhibits a deep curiosity for markets and buyers to create materials and support prioritized audience segments. They must work cross-functionally to collaborate with peers from different teams (e.g. product management, sales enablement, research, digital production, customer marketing, brand & creative, corporate communications, web, field marketing). The portfolio marketing specialist must have a proven track record of collaborating on market-facing and internal assets related to buying audiences and their needs. A strong understanding of messaging, value storytelling, and translating product feature sets to benefits for a designated buyer persona is paramount.
Job Responsibilities:
Market and audience insights gathering :
Gather data and insights about target personas, buying group members, buyer needs and the purchasing decision process for Forrester’s products in support of market and customer research
Contribute to segmentation and targeting exercises that identify the segments with the highest propensity to buy
Document market requirements to support product development decision-making
Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
Positioning, messaging, and launches:
Support product positioning, messaging and go-to-market strategies that resonate with the buying audience
Collaborate with marketing peers to produce and maintain relevant content for target buyers
Assist in product naming by providing market, competitive and customer context
Support launch planning and tiering activities related to the commercial release of a product
Asset creation and support :
Collaborate with sales enablement and/or product specialists to support sales enablement plans, activities, andmaintain market-facing content used by sales
Develop customer references, testimonials, and case studies for external and internal use
Review, update, and maintain assets in the global sales content management system and aid in necessary platform updates
Produce trend reports to identifyasset usage patterns and opportunities for further support
Help design experiences thathighlightaudience-relevant offerings at Forrester events.
Reinforce a consistent approach to portfolio marketing at Forrester, leveragingForrester best practices and frameworks.
Job Requirements:
Minimum of 3-5 years’ experience in product marketing, portfolio marketing,or similar role with transferable skills.
A proven writer and clear communicator with demonstrated capabilities to distill complex concepts into simple but powerful visuals and stories.
Domain understanding of the marketing, sales, product,digital, and technology functions to which Forrester sells.
Comfort in marketing tangible and intangible products.
High clock speed and ability to work without constant oversight or a support team.
Demonstrated project management and collaboration skills across functional groups.
Excellent Microsoft Office skills and advanced proficiency in PowerPoint and Excel.
We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.
Let’s be bold, together.
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FLSA Status:
Exempt
Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com .
Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
At Forrester, we’re bold. We make big moves, transform businesses, and define the future. We’re the people who challenge, who innovate, who dare to discover. We’re a community of smart people and vibrant voices coming together to do what’s right by our clients and each other. Our success is driven by curiosity, courage, and customer obsession. Here you can be bold at work. Join us and build an extraordinary future.
With you, we’re not just bold. We’re bold, together.