Job Information
Forrester Portfolio Marketing Specialist in Cambridge, Massachusetts
At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.
Portfolio Marketing Specialist
Cambridge, MA
Our job is to be bold at work.
It starts with an insatiable curiosity about clients, colleagues, and the future. At Forrester, we believe curiosity powers progress. Forresterites bring a diversity of opinions and the courage of their convictions to collaborate on the ideas and initiatives that change the course of business. As a trusted advisor to the most influential companies in the world, we live at the nexus of what’s next.
About This Role:
Forrester is seeking a Portfolio Marketing Specialist to support go-to-market activities, planning, and activation. This person will help the team create and manage assets across multiple audience groups to drive growth for all relevant products and solutions in Forrester’s portfolio.
The ideal Portfolio Marketing Specialist exhibits a deep curiosity for markets and buyers to create materials and support prioritized audience segments. They must work cross-functionally to collaborate with peers from different teams (e.g., product management, sales enablement, research, digital production, customer marketing, brand and communications, web, field marketing). The Portfolio Marketing Specialist must have a proven track record of collaborating on market-facing and internal assets related to buying audiences and their needs. A strong understanding of messaging, value storytelling, and translating product feature sets to benefits for a designated buyer persona is paramount.
Job Description:
Market and audience insights gathering
Gather and synthesize data and insights about target personas, buying group members, buyer needs, and the purchasing decision process.
Recommend enhancements/changes to Forrester’s products based on market and customer research.
Identify audience segments with the highest propensity to buy by contributing to segmentation and targeting exercises.
Identify market requirements to support product development decision-making.
Analyze the performance of products in the market and communicate the results of related sales and marketing efforts.
Positioning, messaging, and launches
Propose product positioning, messaging, and go-to-market strategies that resonate with the buying audience, based on market insights gathered.
Collaborate with marketing peers to produce and maintain relevant content for target buyers.
Participate in product naming by providing market, competitive, and customer context.
Support launch planning and identify relevant tiering activities related to the commercial release of a product.
Asset creation and support
Collaborate with sales enablement and/or product specialists to support sales enablement plans, activities, and maintain market-facing content used by sales.
Develop customer references, testimonials, and case studies for external and internal use.
Create and manage assets in the global sales content management system and aid in necessary platform updates.
Identify trends in asset usage to recognize patterns and pinpoint opportunities for further support.
Help design experiences that highlight audience-relevant offerings at Forrester events.
Reinforce a consistent approach to portfolio marketing at Forrester, leveraging Forrester best practices and frameworks.
Job Requirements:
Minimum of three to five years’ experience in product marketing, portfolio marketing, or similar role with transferable skills.
A proven writer and clear communicator with demonstrated capabilities to distill complex concepts into simple but powerful visuals and stories.
Domain understanding of the marketing, sales, product, digital, and technology functions to which Forrester sells.
Comfort in marketing tangible and intangible products.
High clock speed and the ability to work independently without constant oversight or a support team.
Demonstrated project management and collaboration skills across functional groups.
Excellent Microsoft Office skills and advanced proficiency in PowerPoint and Excel.
Explore #ForresterLife on:
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FLSA Status:
Exempt
Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
Data Protection
The information provided by you in this application will be used for the purposes of recruitment and, for successful applicants only, for personnel administration and management purposes and to comply with the employer’s obligations regarding the retention of employee records. If your application is unsuccessful, Forrester Research, Inc., its subsidiaries, affiliates, and/or service providers (collectively “Forrester”) will retain your personal information on secure file solely to consider you for future recruitment opportunities.
By submitting your resume/CV, you consent to Forrester’s retention of the information provided on a secure file for personnel administration and management purposes and/or in order to consider you for future employment opportunities and to the transfer of the information provided to:
Forrester’s offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.
We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.
Let’s be bold, together.
Explore #ForresterLife on:
Instagram (http://www.instagram.com/ForresterLife)
Glassdoor (http://www.glassdoor.com/Overview/Working-at-Forrester-Research-EI_IE6443.11,29.htm)
FLSA Status:
Exempt
Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com .
Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
At Forrester, we’re bold. We make big moves, transform businesses, and define the future. We’re the people who challenge, who innovate, who dare to discover. We’re a community of smart people and vibrant voices coming together to do what’s right by our clients and each other. Our success is driven by curiosity, courage, and customer obsession. Here you can be bold at work. Join us and build an extraordinary future.
With you, we’re not just bold. We’re bold, together.