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Philips Marketing Executive Awareness and Engagement Strategy Lead - CSuite (Cambridge) in Cambridge, Massachusetts


Expand the awareness of Phillips’ brand and relevant executive leadership through unique and engaging executive audience centric marketing and demand generation programming. Build Philips’ reputation with senior healthcare leadership, fueling growth of the company's rich portfolios of health technology solutions in the North American market. You are a forward-thinking senior marketing leader who keeps a pulse on healthcare trends and has vast experience writing impactful narratives and running strategic marketing programs for senior executives. Working closely with different marketing functions, you will develop and execute a 24-month marketing plan that defines what an executive reputation campaign strategy and deliverables are for Philips, connecting Philips with its executive-level prospect audience across channels.

You will:

Develop C-Suite awareness and engagement strategies and programs

  • Design the strategy and tactics, with associated messaging, that connects Philips executives with the external C-Suite audience by combining market insights and analysis

  • with Philips’ unique messaging via multi-channel communications programs

  • Partner with Philips executives to develop unique thought leadership and market points of view

  • Drive a coordinated, 24 month market-level planning cycle, aligned with go-to-market strategy and business and sales priorities

  • Develop and test new executive communications programs that build executive and brand awareness for Philips, and ladder effectively to other brand and product marketing programs

  • Champion marketing excellence and best practice sharing across the organization

Drive strategic partnerships and thought leadership in support of C-Suite engagement

  • Connect Philips’ executives with professional associations, patient advocacy organizations, health influencers, and local health technology leaders to build and strengthen

  • strategic partnerships

  • Develop compelling content that engages a relevant audience through webinars, conference presentations, and 1:1 meetings

  • Support corporate Key Thought Leadership programs

  • Own the customer decision journey, driving an executive nurture strategy in close collaboration with the Insights & Analytics team

  • Champion executive POVs and narratives with internal Philips audiences

  • Develop programs to expose executive thought leadership to internal audiences, including bespoke internal communications activities targeting the companies’ salesforce

  • Develop thought leadership assets that can be applied to executive sales cycles, merchandising existing external facing content and creating net-new assets

Quantify and measure results, demonstrate continuous improvement

  • Define leading and lagging key performance indicators, measuring performance and continuously optimizing plans

  • Manage a set budget and driving efficiencies while realizing deliverables (cost control)

To succeed in this role, you should have the following skills and experience:

  • 12+ years of experience in a leading healthcare company or a market research agency working in the healthcare sector (B2B, B2G or B2C)

  • Proven track record working with senior healthcare professionals

  • Structured thinker/analytical approach with a proven ability to connect programs to outcomes and metrics

  • Innovative thinker, comfortable developing new programs while simultaneously improving upon existing tactics

  • Effective communicator with internal and external partners

  • Strong influencing skills

  • Team player who thrives in complex, matrix organizations

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Equal Employment and Opportunity Employer/Disabled/Veteran