IBM IBM Security - Product Marketing Manager - App Security in CAMBRIDGE, Massachusetts

Job Description

IBM Security is looking for experienced, high performing, collaborative talent to join our Product Marketing team, focusing on our Application Security portfolio. We have one of the fasting growing and strategic businesses in IBM, and Security is one of the hottest markets in the tech industry today. Our portfolio is recognized as leading products and services across 15 analyst evaluations, and we have a global scope and team that loves what we do and is constantly collaborating and transforming.

Your Role

As a Product Marketing Professional, you will apply deep product, buyer, segment, and routes-to-market expertise to architect end-to-end marketing and messaging strategy and execution.

Your Responsibilities

  • Positioning - Identify and develop product positioning that uniquely differentiates IBM Security as the leading provider of application security.

  • Sales and marketing tools – Create collateral, whitepapers, presentations, videos, and blog posts, to communicate the value proposition of our products.

  • Product launch – Plan the market launch of new products and releases and manage the cross-functional implementation of the plan.

  • Communications - Work with sales and marketing teams to broadcast our message to the market, across the organization, and our partner community.

  • Market intelligence - Be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to beat them.

  • Demand generation – Support the strategy and programs that create interest across all market segments.

  • Industry leadership - Represent the company at industry events, conferences, trade shows, webinars, on social media, and as a spokesperson for analyst and press coverage.

Your Abilities & Skills

  • Ability to communicate effectively and articulate/align technical features to customer needs

  • Demonstrated leadership, sales support, project management and training skills

  • Analytical and presentation skills including demonstration skills to handle many assignments simultaneously

  • Demonstrated people and management skills to interact with staff, colleagues and cross-functional teams, and third parties

  • Expert in forwarding thinking, market research, and should possess problem-solving skills.

  • Ability to listen to intended details attentively

  • Demonstrated communication and writing skills

Your Knowledge

  • Demonstrated knowledge of sales, marketing and development processes

  • Demonstrated knowledge of enterprise security and/or software solutions

About App Security

IBM application security testing solutions provide preemptive protection to enhance mobile and web application security, protect applications from malicious use and help you to remediate potential attacks in the future. Learn more at: https://www.ibm.com/security/services/managed-security-services

Your life at IBM

We come to work thrilled knowing it will never be the same day twice. At IBM, you have access to a rare combination of experiences that together build a powerful, rewarding career for you. These experiences consist of:

  • Opportunity to do work that impacts not just your team but often the very lives of millions of people. You’re not just joining a big company, at IBM you’re joining a bigger cause.

  • Ability to discover the exact career you were meant to have by trying different roles, industries, technologies even locations, right within IBM. No other company gives you the career opportunities like IBM.

  • A company with a progressive and inclusive heritage based on leadership and a history of taking stands on things that matter.

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Required Technical and Professional Expertise

You should be passionate, curious, always learning, love engaging a wide range of partners, creative and willing to take risks and try new things. The primary teams you will work with includes Performance Marketing, Offering Management, Sales, Services, Analyst Relations, Communications, and Executive Management. From a technical expertise perspective, you will succeed in this position if you have 3 or more years of experience in:

  • Security or applicable industry experience

  • Product marketing, product management, tech sales or applicable experience

Preferred Tech and Prof Experience

  • Able to develop effective relationships and operate with senior level management

  • Highly desired experience in enterprise security and/or software solutions.

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.