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Robert Half Director of Marketing in Cambridge, Massachusetts

Description The Director of Marketing for the North American Home & Distribution Hub is responsible for defining the demand generation marketing plan and go-to-market customer segment strategy with US, Canada and Mexico country marketing teams to drive brand, customer engagement and influence sales of our newest innovations!

This experienced, influential leader will develop content for strategic demand generation initiatives and starting with building awareness and preference for electricians, interiors designers, homeowners and homebuilder decision makers, partners, and influencers. Deliverables will include regional marketing channel and segments playbooks powered by bold, differentiated launch content and positioning.

This job might be for you if:

• Bachelor’s degree, preferred in engineering, marketing, management, MBA preferred

• Minimum 8+ years B2B and B2C product vertical marketing, sales, and/or strategy experience

• Strong knowledge of current market trends in smart home, construction, residential electrical products working with wholesale distribution and retailer.

• Proven track record of developing innovative and disruptive programs

• High degree of initiative and pro-active management

• Able to work in a multifunctional team

• Open to change and must embrace the concept of continuous improvement

• Strong written and verbal communications

• Ability to travel across NAM Requirements

B2B Marketing, B2C Marketing, Demand Generation, go-to-Market Strategy, Product Vertical Marketing

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2021 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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