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Oracle Director, Display & Content Syndication in Cambridge, Massachusetts

Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.

Management of digital marketing specialists to collaborate with line of business/region in designing new data-driven models and campaign optimization techniques to create customer awareness, engagement and predictive purchase intent. Responsible for driving Inbound Marketing activities delivering results to sales pipeline and revenue generation. Assist in the development of regional inbound demand generation business plan, goals and execution model for paid, earned and owned marketing. Manages the team to ensure regional inbound demand generation strategies are achieved. Collaborate closely with sales, product and field marketing to align resources and budget to vertical/line of business/region growth opportunities, supporting sales growth regionally and globally. Manages relationships with internal partners and external agencies.

Assists in the development of short, medium, and long term plans to achieve strategic objectives. Regularly interacts across functional areas with senior management or executives to ensure unit objectives are met. Ability to influence thinking or gain acceptance of others in sensitive situations. Practical internet knowledge. Software business management experience. Ability to manage multiple projects and priorities. Successful track record in management.

Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.

About the Role

Oracle is building a new team under a Director for Publisher-direct and Content Syndication media buying. This is your opportunity to develop a team in North America. You will create the vision, outline the steps, activate, and share successes with the strategy and marketing teams across the organization.

Responsibilities**

  • Leading Execution of Buys in North America: Delivering against KPIs at each stage of the buying cycle – awareness, consideration, purchase, loyalty.

  • Developing Strategy for NA Activation: Create the processes for setting up, trafficking, and activating media. Collaborate with other channel teams, LOB leaders and branding to define the best way to reach and convert Oracle audiences.

  • Developing a Center-of-Excellence:Educating the company on best practices and innovations/trends in the industry.Your team acts as strategic partners with our stakeholders, participating in upfront strategy and influencing marketing initiatives.

  • Measuring Success:Deliver on the value of specialized publisher strategies and tactics. Identify KPIs and tangible ROI to the business.Conduct ad-hoc reporting for marketing leaders with insightful recommendations.

Requirements:

  • 7 Years of Digital Media Expertise, Both Managing and Activating:You are just as comfortable managing a team of media buyers as you are rolling up your sleeves and jumping into dissecting a media brief or campaign performance.

  • 4 Years of Management Experience: You should already know how to hire, inspire, lead and keep a team of smart people. How to foster an inclusive and high-trust environment.

  • Experience in Complex B2B Marketing: Our customers engage with various marketing touchpoints dozens of times before coming to a buying decision. Far different from transactional / consumer sales.

  • Superior Executive Communication Skills: Whether verbal, written or PowerPoint, you’ll need to be able to sell complex concepts to senior executives while also being able to engage knowledgeable marketing experts as peers.

  • Team Player:You have a collaborative personality that thrives in a highly cross-functional, cross-cultural environment—as a global leader, will need to lead a team and stakeholders across different regions.

  • Leadership Skills: You need to be exceptional at interpersonal and relationship skills – managing up, down and across a matrix organization. You have experience leading global and remote teams.

  • Equally Analytical and Creative:You are metrics-driven but come up with creative solutions to problems and not afraid to test new ideas. You’ll be responsible for finding new ways to innovate.

  • Strong Operational and Budgeting Background: You’re going to be responsible for a global budget covering dozens of countries, dozens of products and seven completely different target audiences.

  • Agency Background: Knowing how Agencies operate and activate media will help you build the internal programmatic team as the global center for excellence.

  • Work History in Other Digital Marketing Channels: You are familiar with other media channels including Search, Social, Programmatic (Print, OOH and TV a plus) and understand how they each play an integral role in a holistic media plan designed to achieve overarching business goals and objectives. International experience (with focus on North America) preferred.

  • *Strong Attention to Detail: *With organizational, time management, problem-solving, and communication skills.

  • Bias for Action. You see the big picture and understand the complexity inside Oracle. You are willing work in an agile environment.

  • Quality over Quantity;Grounding your recommendations in insights, research, and experimentation.

  • Technical and Platform Knowledge:Data extraction tools, lead management and deep publisher relationships.

  • Your Middle Name is “Negotiator”:You go to the mat with publishers. You will need to extract the most value from our publishing partners.

  • ABM:You have created account alignment and targeting at scale and have proven success at opportunity creation.

  • You’re always on the lookout for the latest and greatest tactics, tools, and strategies in the programmatic space to be keep ahead of the game and/or on the cutting edge of innovation.

  • Experience in Agile Methodology is a big plus.

/Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law./

/ /

/As part of Oracle's standard employment process, candidates will undergo a complete background check prior to an offer being extended. These background checks are conducted by a professional third party firm at no charge to the applicant and include: prior employment verification, education verification, social security trace, criminal background check and motor vehicles records (where required for position)./

Job: *Marketing

Organization: *Oracle

Title: Director, Display & Content Syndication

Location: United States

Requisition ID: 20000PLK

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