RELX Group Content Strategist (part-time) in Cambridge, Massachusetts
Content Strategist (part-time)
Location: Cambridge, Massachusetts, United States
Purpose of the Job:
Part time opportunity (20 hours/wk) in Orthopaedics to develop, manage and execute a customer-focused content publishing strategy for assigned medical information products with focus on compelling electronic formats and functionality to drive usage. Clearly define the content development plan including text, format, and multi-media components, frequency and types of updates, for all applicable modes of delivery. Accountable for developing, managing and achieving budget, schedule, reporting and contract negotiation.
Main Activities and Responsibilities:
Content Strategy: In collaboration with manager, develop, manage and execute a media-neutral content publishing strategy supporting migration from print to electronic solutions and ensuring customer needs are met and content currency goals are achieved for assigned specialties; Leverage existing content and platforms and eliminate redundancy in order to maximize return on investment; Create innovative approaches to content delivery to drive increased revenue and distribution of content; Work with colleagues; consider global and local content needs as well as electronic platform content gaps when developing content development strategy
In Depth Customer and Market Knowledge: Gain an in-depth understanding of the issues, trends, needs and preferences of user base in order to provide high-quality information resources; Develop network of high quality contacts; identify potential authors, current and emerging opinion leaders, teachers, and clinicians; Maintain strong knowledge of competitive offerings both in print and electronic; Keep abreast of the changing technology landscape and the impact technology has on ensuring content accessibility and usage; Attend appropriate medical conferences, author/editor meetings, product/technology information sessions, etc.
Content Usage: Gain a deep understanding of content usage to inform strategy; Conduct periodic surveys of online users and hold in-person sessions to gauge usefulness and need for content, features and functionality
Control of Budgets, Schedules, Contracts: Keep products on budget, maximizing revenue opportunity and reducing costs when possible while maintaining consistent high quality; Establishing author and editor contractual obligations that are in keeping with the approved financial product plan; Acquiring E-rights to ensure usability of components on all platforms on which Elsevier may publish; Monitoring and ensuring planned production and delivery schedules are attained
Internal Contacts: Collaborate with Production and other key staff to develop and create global products in keeping with the defined strategy; Work with Marketing and Sales to propose price and units, promote products and collaborate in the development of marketing plans and the initial draft of promotional messages, including participation in conferences, trade shows, and sales meetings.
Skills and Experience:
Bachelor’s Degree; Minimum of 3-5 years publishing experience with strong on-line product development knowledge; Knowledge of the medical publishing industry; Superb written and oral communication skills; Ability to prioritize multiple projects.
Elsevier is a global information analytics business that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. We help researchers make new discoveries, collaborate with their colleagues, and give them the knowledge they need to find funding. We help governments and universities evaluate and improve their research strategies. We help doctors save lives, providing insight for physicians to find the right clinical answers, and we support nurses and other healthcare professionals throughout their careers.
Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, more than 35,000 e-book titles and many iconic reference works, including Gray’s Anatomy. Elsevier is part of RELX Group, a global provider of information and analytics for professionals and business customers across industries.
Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or firstname.lastname@example.org .