Merck Associate Director, US Oncology Marketing Digital Engagement - Consumer in Cambridge, Massachusetts
Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our team of forward-thinking people achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.
This person will lead the identification, design, execution, oversight, and optimization of the US Consumer digital and non-digital campaigns and programs that support the strategic imperatives for the for our Company's Oncology products.
Responsibilities include, but are not limited to the following:
Leading the development of digital and non-digital promotion assets, such as online video, print, emails, display units and banner ads, alerts, web content, video, media/paid search content optimization, social media, point-of-care assets, and disease awareness assets
Ensuring all tactics align to the customer experience plan and achieve desired customer experience
Knowing the business: behavioral and communications objectives, and prioritizing the development of assets using digital knowledge, including customer experience best practices and targeting
Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value
Working in an agile mindset: addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and principles
Contributing to the development of the brand building tools ( Commercial Excellence Framework - L3: Listen/Learn/Lead)
Shaping the key strategic communication objective choices for assigned tumor(s)
Working collaboratively with multiple internal teams including Marketing, Media, Market Research, Analytics, and Operations
Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency scopes of work (SOW) and participating in the bi-annual agency evaluation process
Managing applicable budgets
Evaluating the revalidation of digital assets
Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable
Partnering with the US marketing team in the annual Integrated Profit Plan (IPP) process
Demonstrating our Company's Ways of Working principles
Conducting all activities in full compliance with our Company's policies, values and standards
Position Location: Upper Gwynedd, PA or Remote
Residents of Colorado
Click here (https://survey.sogosurvey.com/r/O2fDro) to request this role’s pay range.
Bachelor's Degree required
Master’s in Business Administration preferred
Minimum of 4 years’ experience in marketing, marketing communications, or marketing support of pharmaceutical products
Demonstrated ability to execute a brand or customer marketing strategy
Experience and success in cross-functional leadership and teamwork
Strong knowledge of marketing principles
Constituency management across organization lines
Excellent project management skills
Strong communication, presentation, and negotiation skills
Agency management skills
Knowledge/experience with the US oncology marketplace
Product launch or launch planning experience
Experience working in an agile environment or scrum framework
Market research experience
Knowledge of our Company's commercial, regulatory, and legal compliance policies
Experience with our Company's end-to-end medical/legal (Promotional Review Team) review and delivery process
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
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In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
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Flexible Work Arrangements:
Remote Work, Telecommuting
Valid Driving License:
Number of Openings:
Requisition ID: R125591
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